Watching ads? Men and women focus on different priorities

Men and women's brain construction is really different, this point from the focus of advertising attention can be seen, do not believe that please look down this report:

This is H&m's Web page, although both men and women pay attention to the model's face, but men obviously do not pay attention to the brand and text messages (the more red means more attention)

The figure below shows that a man first sees a face, a woman first sees the chest (is secretly compared to herself?)

Compared with women, men look at the model face for a long time 40%, leg time is short of 20% (the result is that girls love to see the legs), the body part is almost

As a result, the man looked at the face time again than women 40%, look at the time of the buttocks is more than 50%, but is not how to look at shoes (time is short 36%)

The second experiment was Reebok's sneakers ad, not what I was saying, men almost totally didn't notice the product.

Finally, this Saab car advertising no beauty, but also proved that men really are not so concerned about text messages

Natural car men, cars more time than women 85%, but see brand logo time is short 50%

Don't know what to conclude, so this research is to tell us that men are visual animals, and very concerned about the girl's face is not right? xd

Source Address: Http://www.36kr.com/diff-...... watching-ads/