We see subversion in Internet music

Absrtact: I do not understand the Xu good sea butterflies and lost Songko of the wheat field to go on, but these two have cultivated JJ Lin, Hackberry and other first-line singers, it seems not regret to say goodbye to the old club. And the entrepreneurial boom in internet music

I do not understand the Xu good sea butterflies and lost Songko of the wheat field to go on, but these two have cultivated JJ Lin, Hackberry and other first-line singers of the bosses, it seems not regret to say goodbye to the old club. And in the Internet music before the entrepreneurial boom, it is particularly sure and confident.

We see subversion in Internet music

Songko after leaving the sea Butterflies music, began the second pioneering-Evergrande music, as a director and general manager, he and play the internet Gao or together to stick in the music industry. In his eyes, the Internet industry every season has a hot-frequency vocabulary, from the business to the Internet thinking, and the most suitable for the music industry is the O2O concept, which makes the Internet music prospects are very impressive:

Music Festival is the 2.0 version of music, because everyone is involved, and there is a person involved, will be valuable. When music festivals and similar activities are integrated into the line, there is a rapid expansion of the phenomenon. The most typical is ticketing, such as Heng da Music through micro-letter and other platforms directly ticketing.

Xu compared to Gao is shy many, in the expression point of view, also has been stressed that the Internet music may still be groping stage. But they are starting again because they really see the inflection point of the music industry and need to rethink. So in the determination of ideas before, he and a lot of "netizens" chatted, and finally in the artist brokerage and sales channels, saw the hope of subversion:

I think what needs to be changed is the way companies and artists Connect. Artists used to belong to the record company, but after so many years of music, we increasingly feel that artists need their own ideas, the record companies should choose to cooperate with them, the big is to do such things. And the most typical case in the near future is our online communication of the cooperation song "Do not", and through the network media dissemination, but also subversion of traditional dishes behind the complex multiple channels, is very meaningful.

What's holding back the internet music?

On this topic, the two giants have invariably mentioned copyright issues. Songko very directly pointed out that the first solution is "a song to sell how much money", to solve this, in order to carry out the revolution behind. For this pain, with the Tianya NetEase Cloud Music founder Wang Lei has the same complaint:

Lack of domestic support for genuine music payment policy environment, several major internet music service providers in the copyright purchase on the extravagantly-two-phase linkage, so that the music sector start-up companies difficult to do.

In Xu's eyes, once the complete copyright payment mechanism, the industry finally returned to the content, the key is good song. When a large environment is consistent, a company must have a killer product.

Second, two of people also mention the recent big hot data, may recommend this piece of music, big data or do too rough. For example, our existing model is that users like JJ's song, backstage will recommend another similar style singer to him, but can not accurately judge what style users like, such as fast song/Slow song, lyrical or heroic (listen to a Lin June Lin, the system automatically recommend the same heroic "to the day to borrow another 500 years" to AH).

In Xu's eyes, digital music decomposition may be a good way to refine large data. such as a song, the system analysis of its length, speed, singers, musical instruments, can be more accurate to give similar music.

Finally unbearable to spit a topic, when asked whether we Chinese artists brokers may refer to the Japanese-Korean model, Songko very blunt said: "People's artists industry is black and white support, we have?" So you Korean rice, is it true?