Weak Microsoft: Search engine market can only be a supporting role

In the past 10 years, Microsoft has failed in the search engine market, and now it has only a supporting role. Wen |CBN reporter Xutao "They are really a loser in this respect, being forced to do everything possible to innovate." Facebook's CEO, Zuckerberg said.　　He evaluates Microsoft. Using losers to describe Microsoft with more than 200 billion dollars in market capitalisation? That's right. For Microsoft, in the search engine market, the past ten years have been lost 10 years.　　To have a place in the market, it has to be low. Its newest ally is Facebook. The partnership was announced on October 14. Microsoft has access to social data on Facebook to optimize search results for its Bing search engine. For example, when people search for a book with Bing, the names of their favorite books appear.　　This may be a useful and interesting feature for searchers. In fact, when Microsoft started to develop search engines, Facebook did not know where.　　The fashion was at the end of the 1990, and Google was still in the garage, and Microsoft had been using excellent conditions in the Academy to get engineers to study the search. But it is inconceivable that, by the year 2003, Microsoft is still using the search services provided by the two companies Inktomi and overture until it sees that Google can earn more than 500 million dollars a year on its search. Even so, Microsoft's search trail continues to embarrass itself. 2005 Microsoft launched its own search engine, and named it MSN Search, but few users.　　Bill Gates made no secret of the way the Internet was being used for software. Market share and profit prove Microsoft's mistake. But before that, Google had plenty of time to grow into a giant that could rival Microsoft. By 2007, Microsoft had to compete against Google through acquisitions.　　Its goal even points to Yahoo, which makes Google a cold sweat, and to make a big effort to persuade Yahoo to reject Microsoft. Microsoft also tried to reduce the impact of software genes on its Internet business and launched its own independent search engine, Bing, in June 2009. This product completely abandons the Windows gene, in the interface and function carefully and rivals and avoid similarities.　　By this time, Microsoft realized that the search business could not be a dependency of the Windows business, the search for the core of the Internet business has its growth logic. But even so, Microsoft cannot quickly get itself pulled.　　Microsoft's market share in the US market was 24% in September 2010, according to Experian Hitwise, a market research firm, which included 16.7% of the search technology available for Yahoo, and 72% for Google. Worse, no one thinks Microsoft is a heavyweight player in the search engine market. When news came that Facebook and Microsoft were working together,, Google is more concerned about the impact that Facebook has to gain than Microsoft. In China, too. Microsoft and Alibaba, for its new search engine a Amoy network to provide technical services, people are more concerned about the future of Alibaba and Baidu competition pattern. As for Microsoft?　　It could be positioned as a search technology provider behind these companies! Microsoft's search partner Yahoo August 25, 2010, Yahoo in the United States and Canada's search service began to use the Microsoft Bing search engine.　　As part of the partnership, Yahoo and Microsoft will merge their search advertising business and share revenue.　　Alibaba October 9, 2010, Alibaba and Microsoft's independent search engine Etao online test, and Alibaba may be online 1688 search, the technology used will be Microsoft's Bing search engine.　　Facebook will provide Microsoft with social data that allows users to see what their friends love when they use Bing for search, October 14, 2010, when Microsoft and Facebook announced a stronger long-term partnership. Giant business comparison Google search engine: Network + mobile search advertising system: Google Ads operating system: Chrome OS social network: Google Me (not yet launched) Facebook search: Social Search advertising system: Facebook AD S operating system: Facebook platform Social Network: Facebook Microsoft Search Engine: Web + mobile Search Advertising system: Content Ads Operating system: Windows Social Network: Windows Live