Webmaster Brief introduction of classified information network operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First of all, the webmaster of classified information website should have "media" idea.

Media is the communication, dissemination of information tools, is an information carrier, such as television, radio, newspapers and magazines, Internet media is called the four media. The positioning of the classification information network is very clear and local television stations, local newspapers, local broadcasting is the same as local media. Local television, local newspapers, local radio How to manage how you manage, local television, local newspapers, local radio How to promote how you promote, local television, local newspapers, local radio how to profit you how to profit. Of course, you must not forget that the network media and traditional media is not the same characteristics, can not see me to say so completely mechanically, I mean you have to learn and master the way the media operation.

Second, the Classification information website column setting first must take the convenient effective dissemination, inquires the various local populace needs the information mainly, does not China, does not have to become the information net.

Classified information network is to do to the local people to see, to meet the needs of local people, local people landing more, your site will have commercial value. Local masses of Internet access to the most is the real estate information, talent information, matchmaking dating information, second-hand information, local service agencies of the telephone information, merchants promotional information. Local news is of course also popular, but because the topic is sensitive, need to be in front of approval and compilation difficulty, strength not recommend do. Classification information Network generally set up a real estate, talent and other types of information channels, but many columns are lack of convenient and efficient classification of the search function, and even some website information column is not based on information, but mainly information articles. If you look at information articles on Sina, Sohu, what to you here. Columns set more, the energy naturally consumed more, column quality will be reduced. This is also a lot of classified information network development but local industry network reason.

Third, the classification of information network should pay attention to the promotion of space integration, to be good at operating a variety of activities.

Classification Information Network information channel to start less information about how to do, wait for netizens to publish of course unworthy, there is a simple and effective way to introduce to everyone, is to arrange the street by the road to the free local merchants and the masses register all kinds of information, free of charge to the online, each day to specify information registration Then the summary printed into leaflets free of charge, of course, signed to play their own web site and advertising words. While the registration side publicity, the other side want to know more information when the nature will land on your site, some big Uncle Aunt home without a computer, will not even take a flyer to the Internet café to find information. This is a quick and efficient way to pay only 1-2 people with a single flyer for a few cents.

Null refers to the site, ground activity, the space integration refers to the website promotion and the reality activity unifies, the effective website and the ground activity unifies to the website promotion very advantageous, for instance with the child photo studio, the kindergarten cooperation Baby show activity, cooperates with the newspaper to engage in the online essay contest, cooperates with the Women's Federation to engage in the Sanba online voting With the merchants to engage in online product Knowledge Quiz Award contest, what is the city Miss selection, flower selection, calligraphy and painting exhibition, photography exhibition, video show, and so on, all kinds of activities you can participate in an activity, affect a group, bring a group of users, explore a group of customers. Of course, each activity must consider the cost of input, as far as possible to allow cooperation units or sponsoring units to pay, can be the best profit, not profitable, but also to achieve our promotional purposes.

The classified information network should expand the information collection channel and do well the content construction.

Local governments, local television stations, local broadcasting, local newspapers, local industry associations, local information intermediary companies and other institutions have their own information collection channels, directly to their collection of information on the Internet is your website content, you can consider and these institutional units to cooperate, mutual benefit, Help them achieve content networking while also enriching your site content, but when working with them, you must consider whether they will be able to run their own operations to get rid of you, I think a good way is that if they are suitable for independent operation and very independent operation intention, then let them enable independent domain name, You earn their domain space and system development, content maintenance costs, and turn him into your client. At the same time, considering that the classification information industry will continue to increase competition in the future, if you can make reasonable channel input, promotion and profit distribution mechanism, let them first investment, development after profit, become your channel partner, you can win the future competitive advantage.

The system of classified information network if oneself have no energy and strength to develop and upgrade continuously, it is inferior to buy the product of professional developer of the classified Information network program.

The continuous development of classified information network is a very energy-consuming process, set what channel, add what function, how to do the humanized operation, how to design the profit model, and so you think well, the development of the opportunity may be lost. Therefore, the choice of strength, specificity, continuous upgrade, the industry's one of the classified information Network Professional program developers system is a better choice. Of course also consider the program Developer's project planning and promotion capabilities, purely from the programmer's point of view of the development of the system may not be suitable for the needs of the market. If a professional information network developers think their own development of a good system, you can contact me, I help you select.

The operation of classified information network must consider the return cycle of investment.

There are a lot of classified information network has good planning, but the profit is slow, after 1-2 years of operation do not have very good benefit, will lose business interest, reduce investment. In particular, personal webmaster operation classification information must calculate your site monthly minimum spending how much, how much time after the break-even, how long after the profit, how long after the pure profit to achieve your target income, you have enough funds to reach the profit target which day? Know that there are a lot of competitors in this industry anytime and anywhere, and if you can't quickly achieve your profitability goals, you won't have enough strength to sustain your development.

The profitability model of the classified information network.

Classified information Network common profit model has merchants to join fees, business joint preferential membership card sales revenue, page advertising fees, advertising Alliance revenue, VIP membership fees, channel Crown income, and so on, these forms we all know, then we should adopt what kind of profit model? I personally think the key is to see your strengths, You have the ability to first grasp the merchant resources or ordinary user resources, have the ability to master information resources or advertising resources. You have to get a piece of resources before you can use this resource to attract demand and then make a profit. For example, you can develop a large number of Web site members, you can be charged to the merchants and advertising fees; You can join a large number of merchants, you can sell the joint discount card, if you can get the first-hand accurate information, you can charge a VIP membership fee, if you are good at planning and promotion, you can earn channel naming fee; If you have the ability to highlight, you can also earn a cooperative promotion sponsorship fee. What kind of profit model does not have the formula, the key depends on your resource advantages, look at the market development process, look at the competitor's strategy, law, suitable for.

Eighth, the development and prospect of classified information network

Classified Information Network is an effective part of local media, there is a reasonable existence of the significance, as long as serious research, reasonable planning, careful operation, sustainable development must be able to gain a place in the local media, a land-level city development of a year less a hundred thousand of, more than hundreds of thousands of of the income should be reasonable. But the future of the Classification of Information Network competition is bound to be extremely tragic, major sites of the branch to join the local media, the strong involvement of new companies and the continuous entry of the Internet development of innovative changes, this industry is not easy to do, but the risks and opportunities coexist, any one of the classified information site if you can focus on customer experience, Sustainable development and exploration and summary of effective promotional routines, will also be able to obtain a development opportunity. In addition to strength, the development of no shortcut to see who is more single-minded focus just. My classified information station www.58hd.com a lot of exchanges!