Website Analysis Case (1)--crazy rising income target

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This topic comes from QQ Group A friend's message (now the group is full, suggest everyone to Yahoo! Group to issue), I was too busy, no way to reply him, but I think his problem is too good.

Now, I'm going to "spice up" his question and turn it into a case with a real situation and more detail, and take it out for all my friends until we find the best idea and solution. This is a serial article, each issue of a case, first released case by everyone discussion, finally I summed up the advantages of everyone, and add their own point of view, to form a complete article.

Well, don't scold me for being lazy, I think this is a good way to communicate with you quickly. :) Recently there is a business trip, the weight of the article I will come back to the people, you can write to me to suggest I write something.

"Case 1"

　　

I am an online retail website analytics and optimization 618.html "> head. This website mainly sells mother and child supplies, the red child is its main and exceptionally formidable competitor. Compared with the red Child, the site's profit model is very similar, but the scale can not match, so in addition to the red Child, other sales of maternal and child supplies online mall, such as Dangdang, excellent network, but also our competitors. Of course our competitors are far more than just online.

But my boss is very optimistic, he wants the site's sales (Revenue) to increase by 100% in half a year without adding major costs (ie, without additional advertising or other purchases) and without additional promotions, which means that the site department is starting to suffer a lot of pressure.

The head of SEO department has already started to act, and guaranteed the traffic from the natural search engine will increase 50% 100% in six months. I am not far behind, but I think more than SEO department head, I am ready to talk to the boss, the purpose is to first confirm that within six months to increase sales of 100% of the target is feasible.

"Case 1 Topic"

Topic One: If you are my boss, you have to convince me (assuming we are good friends, very equal), so you have to think about what causes you to think that a 100% increase in sales within six months is feasible. This is a very strategic question, there is no correct answer, only more reasonable and logical answer, of course, we have to consider many aspects. (Note, this is an open topic, according to everyone's discussion, I will be ready to add the information you need, as long as the need to ask is to answer the question directly related to the topic). Everyone in the reply to say their ideas can be.

Topic Two: I am definitely under a lot of pressure now, because I think SEO department in a year to improve the flow of 50%100% is not difficult, but the performance of the site is not just traffic so simple. Now, the question is, what kind of optimization strategy should I make to help achieve my boss's goals? (please say any ideas that can help me, the idea must be taken to the boss to see, as the next stage of the entire website department or even the whole company action plan the most important part).

Welcome everyone to speak freely!

"Case 2 Notice"

Case 2 We will also discuss a very common problem. That is the site's data if "quiet", rarely change what to do. This question also comes from the QQ friend's mouth, is equally very important. Please take part in case 1, all the participating and insightful friends will get one of my "little gifts"-a PPT collection of all the recent speeches.

Original address: http://www.chinawebanalytics.cn/wa-case-study-interaction-1-revenue-target/