Website Flood times win at the beginning: deep mining user needs

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According to the data released by the China Internet Network Information Center January 16, 2012, as of the end of December 2011, China's Internet users exceeded 500 million, reaching 513 million, adding 55.8 million users all year. Not only in China, which is a global trend, there is no doubt about the broad future of Internet development. The emergence of a variety of websites in order to tightly grasp the vast number of Internet users, the fierce competition imaginable.

The era of Web sites flooded, shopping sites, entertainment sites, game sites and other types of Web sites are jaw-dropping, how users choose to become a problem. Website operators are racking their brains to try to attract users. This is a two-way problem, users need to find to meet their own needs of the site, the site to seek to be able to stand out in the major sites, so that netizens stop the method. Based on the above considerations, our website "Chinese News Network" at the beginning of the construction site, started is to locate our target group, in-depth excavation to understand the user needs of users.

The Chinese news Network aims to showcase the Chinese nation's 5,000-year-old cultural history and provide a platform for exchanges and cooperation between Chinese and overseas friends worldwide. Our target crowd is very wide, according to the different needs can be roughly divided into the following three categories, for different users of the crowd, we use different strategies, really is "soldiers will block Prito"!

One, browsing the Web site, there is no purpose for users. This type of user is generally browsing to get some web site information, there will not be too many subsequent operations. Chinese news Network for this type of users, set up information, sports, finance, Military, life, science and technology, automobiles, entertainment, tourism, entrepreneurship and many other columns, with exquisite pictures and video, as well as Forum blog Interactive Section. Column content rich and colorful, covering a wide range, there is always a paragraph is suitable for you.

Second, cultural workers or enthusiasts, the general cultural quality of such people are relatively high, for historical and cultural articles or news interest. Chinese cultural History, the overseas Chinese People's love section, China's long history of customs and allusions, beautiful legends, sages of the people, the life of overseas compatriots, cultural information sharing, in the Internet as if one of the present users.

Third, "Chus", technological progress, we found that the world can be so small. More and more people choose to go abroad, or study, or work, or travel, abroad is no longer so distant. This also led to more people want to understand foreign cultural life, and international friends to communicate. Chinese news Network set up a bridge with the world, so that you can not stay at home to achieve the wish. Chinese Forum blog, Italy, Canada, France ... Overseas compatriots Wonderful Life, shared.

Effective analysis of the user population of the site, to understand the real needs of users, targeted settings related columns, rather than blindly follow suit, in order to win in the starting point, this is what we do when the Chinese news network feeling. Do a good job in the early stage of the establishment of research and preparation, playing well pave the site to promote the promotion of optimization, the Chinese news network has now slowly has a certain scale, the first significant results. A netizen message "originally just want to see how overseas Chinese friends are living, I did not think that later in the forum to meet a student in Germany to study Chinese students, at ordinary times to share their own life and culture, information, learn more about the overseas Chinese learning, life, did not expect their German level has been greatly improved, What a windfall. ”

Whether it's a website or a lot of other things in life and work, it's the same thing. In the "Customer is God" era, listen to the needs of users, pay attention to the feelings of users in order to seize the eyes of customers, so that customers stay for you.

Article editor: Chinese News Network http://www.508it.com, A5 start, reprint please keep the address!