Website Localization Implementation Method detailed

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently heard a very interesting view: "Where the Internet is e-commerce." From a certain point of view, I very much agree with this view, indeed, Internet sites as a channel and information carrier, gradually become our marketing products, services, views of the important window. Alibaba, Taobao, business opportunities, global resources, excellent Amazon and other pure E-commerce site to help people sell products, Apple App Store, mobile mm, 55LA and other sites through the Internet to sell services, Phoenix, Xinhua, Eric and other sites through the internet to sell ideas, of course, including the example cited above, Internet E-commerce is a combination of, will sell products, selling services, selling ideas, such as kneading together the Internet platform there are many, in this no one by one cases.

For a long time did not write articles on the A5, today to write this article is not to tell everyone "where the internet is e-commerce." Instead, it extends to another topic, "Site positioning." Since "where the internet is E-commerce", and "E-commerce is Marketing", at the same time, "positioning is an important basis for marketing." Internet marketing to today, has not been the flow of contention, but the concept of the debate, such as in the traditional business world, the mention of beverages, consumers will think of Coca-Cola; Mention the fast food Chinese bag to think of McDonald's; when it comes to liquor, think of Maotai; Only when consumers in the heart of the business brand with the industry or product positioning together, will be in the consumer demand first choice, so that this business to stand out and Zuba the market. In the Internet world is also so, for example, to buy 3C products, we can easily think of Jingdong Mall and Beidou mobile phone network, buy books, we can easily think of Dangdang and excellent Amazon, buy diamonds, it is easy to think of diamond birds or nine drilling nets. If you want your site to stand out, please relocate to your site! First of all, we need to change the webmaster concept, that is, "only the flow of extreme", "traffic higher than". Also do not be too infatuated with the function and art of the website, in Liu Yan Eye, a website of 10 IP per day not necessarily worth less than a 1000IP per day website.

So, today, I want to put my ten years of Internet site positioning experience to share with you, hope for the post-crisis era of the vast number of small webmaster help. So how exactly should the site be positioned?

China site positioning the first person Liu Yan that: The core location of the site is to find or build your site's core differences, and then on the basis of this difference point in the consumer's mental model to establish a brand image, a concept of differentiation.

First, we need to understand the idea that Web site positioning is not creative, elegant or imaginative, the Internet as an e-commerce activity, like other marketing activities, is a real ability, not a dream. Therefore, as an e-commerce decision-makers or executives, pragmatic innovation is the positive solution, that is, the Internet positioning we do not have to pretend to be elegant, our dream can be in the sky, but we must be on the ground.

The first step: according to the industry and their own situation to find rationality

We are definitely not singing solo, on the one hand the industry is undergoing great changes, on the other hand you will find in your industry, many competitors are booming, in the ascendant. Therefore, your business model must be in the industry background to be reasonable, if you want to do a book-oriented website, and dream beyond Dangdang, you have to weigh your ability. Second, you have to understand what your advantage is, your advantage can help your website development? Can you differentiate your strengths from your competitors?

Step two: Find the difference point

Your site must be unique. Not all successful websites are all-inclusive, but all successful websites have unique sales propositions. How do you find the difference? You have to understand that your differences are not necessarily related to the product. The same is selling flowers, we can "8 hours to arrive" as a unique point of difference, can also be "20 yuan a bunch of roses" as a unique point of difference. Remember a concept: Customers buy your product not because of how comprehensive your product is, but because you have a unique, unique, difference point. It's not because your internet is so beautiful and full-featured that your Web site can address some of his unique needs.

Step three: Prove your differences.

Understanding consumers, first of all, let consumers understand your differences, that is, your unique sales proposition. If your site has some kind of difference, you should be able to prove the difference, if you can not prove, then your site positioning may be a failure. If you find the fulcrum of these differences, you can spread them in a way that consumers can perceive. Your brand marketing activities should always be around the point of difference, so as to gradually occupy the minds of consumers.

Fourth step: Determine your brand positioning according to the difference point

With the above three steps, this step is actually a result. All we have to do is to combine your strategy according to your differences and dramatically express your position in a more compelling way. In a way, we have to exaggerate our unique sales proposition. For example, Dangdang is always in the dissemination of "the world's largest Chinese online bookstore," The concept of Beidou mobile phone network focused on the sale of mobile phones, Winnie mall positioning as a "professional it shopping mall" and so on.

Fifth step: Spread your brand positioning

Although the wine is not afraid of deep alley, but the combination of excellent wine and alcohol marketing will make wine sell better. Having the right brand positioning does not mean that business will automatically come to the door. We need to have our marketing process on the internet marketing promotion I think I don't have to talk to everyone the majority of small and medium-sized webmaster in this piece is a master, such as friends chain, Soft wen (in A5, Soft Wen published Web site weak text effect is better) advertising, promotional brochures, product packaging strategy, website Baaner advertising, sales demo, Sales process with customer contact, customer service and other links, must be around your site positioning, and ultimately let the consumer feel you are indeed positioning that look, so that we can gradually occupy the minds of consumers, so as to achieve long-term development of the possibility, and your website, will also get a large number of loyal customers, Then everything else will come to you!

Reprint article Please indicate the source: http://www.86baishi.cn