Website maintenance, what do you need to do?

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I generally in the Search engine optimization project for customers, there is a charge, that is, site maintenance costs (generally in accordance with the monthly cycle to collect). A lot of friends sound feel some fresh, even some very confused, because they operate the SEO project, the beginning of a period of time will spend a lot of effort to improve the site search engine optimization, but after the improvement, they feel can do very few things. In fact, the follow-up day-to-day maintenance work is very important, it will be a substantial development of the site to lay a solid foundation.

Today, I am going to talk briefly about this issue.

1: Monitoring site Operation status

Site in fact to accept two groups of visitors, that is, Internet users and search robot. Therefore, in the daily maintenance of the site, we should try to ensure that both of the normal access to the site. One might ask, do I have to monitor the operation of the site 24 hours a day? No, this needs to be determined by the visitor's access behavior. Internet users visit the peak period of the site if the site can not access, which caused the loss of traffic is very heavy. For a search robot, we can analyze its access habits by analyzing the server log or through third party software, making sure it works properly when visiting the site. Therefore, through two aspects of the analysis, we focus on selecting some important time to monitor it.

2: Website running statistic data analysis

After running the site for some time, you should understand: which pages in the site are more welcome, why do these pages attract visitors? Which pages have the fewest hits and the pages with the least number of visits important? Which pages in the Web site no longer exist, and these non-existent pages of the link exists with other pages?

3: Search engine Data Tracking analysis

This section can refer to how to evaluate the search engine optimization effect to analyze the site's existing situation in the search engine, and then make relevant SEO strategy adjustment.

4: Content update of the website

Not only users like fresh information, search engines are also so! Periodically add new information content to the website, this should be a basic work. Also, it is worth mentioning that the old information updates that already exist on the site do not seem to cause much attention.

5: Interacting with visitors

Often communicate with the users who visit your website and listen to their opinions more. How to further improve the site can give them a pleasant access experience, this is very important. At the same time, this practice will also increase the Web site to the user's bond degree.

6: External link import effect of the enhancement and expansion

SEO work in the site before the implementation of the estimated search engine optimization executives have been for the site to seek some external links. The effect of external links on search engine optimization is cumulative, so you can further enhance the import of external links to the site effect. In addition, there is an external link to expand the proposal, a lot of access to a number of professional open directories and commercial yellow pages, because this part of the link weight and relevance are very high.