Website Operation Analysis: How to achieve high conversion rate in Mushroom Street

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At present, the most popular online users shopping community, the first thought is Mushroom street and Beauty said. How to achieve high conversion for two websites? Why do so many people buy? The minority thinks it is the microblog that has made them, and most people are more likely to endorse their innovative model marketing. Mushroom Street and Beautiful said successful microblogging marketing, was later a lot of web site imitation. Today, Fujian SEO Blog with Mushroom Street site to do analysis, what is a marketing model, so that the site to achieve high transformation?

Mushroom Street is focused on the fashion consumer E-commerce site for the beauty of the user to provide clothing, shoes, bags, accessories and other fields for the user's goods. Mushroom Street app has become a must-have app.

Careful socialization analysis

Mushroom Street is originally defined as a 18-28-year-old group, a shopping guide site for the group to provide sharing and recommendations for the main content, so that this group of pursuit of fashion, can also be understood as a SNS community, a typical social platform.

The social analysis of Mushroom Street is divided into: 1. 2. Community. 3. Socialization.

The detailed socialization analysis of Mushroom Street. We all know that Mushroom Street has a recommended collection function. For example, two good friends A and b,a ready to buy a skirt, a page recommended to B,b look very good-looking, but will not buy, two good friends can not buy the same skirt, together also, this is social. A man in Mushroom street saw a skirt, the page link to the major sites, QQ space, micro-bo, micro-letter, causing more people to pay attention to and forwarding, which belong to the community. For example, a classmate today in Mushroom Street see a clothes very like, perhaps because there is no money can not immediately pay, add to the favorites, the user's behavior for the Mushroom Street staff data analysis is very important, you can determine what kind of products may be popular over time, what style style, these potential customers is also the focus of analysis, belong to socialization.

Unique User Experience

Mushroom Street at the beginning of the team are mostly sellers of origin. Say beautiful said, people will take Mushroom Street contrast, website Data report shows, Mushroom Street user viscosity and traffic than beautiful said. According to statistics, Mushroom Street market share accounted for nearly 80%. Mushroom Street Page layout design is very beautiful, the user first feeling is comfortable, refreshing. Page layout first waterfall flow picture wall, the first reverse group purchase mode, in the user experience worthy of our learning.

Analyzing data from a female perspective

Time for the user to consider the problem, Mushroom Street can be said to be the most users of consumer shopping platform. According to the user to choose the order of the product: the first is the style, the second is the price, the third is the quality and service, the fourth is the brand. This is different from many traditional electric business marketing models.

The same advertising recommended

When consumers choose to buy a product, Mushroom Street recommend the same products to make comparisons, so that consumers freely choose which one to buy. Set up the same section of the aggregation page, classification, so that users buy their favorite products are more satisfied with the purchase of inexpensive products.

Service after purchase

Beauty of the heart is the needs of each user, bought a dress or skirt, always like comments in the evaluation, upload their own clothes in the photos, let others comment, the more people like the psychological more sense of accomplishment, be satisfied.

Let authority and mainstream service

Many users want to pursue fashion, the pursuit of individuality, walking in the trend of the times. Mushroom Street also introduced some reds, network Tatsu people, etc., from these people can see their own needs of what style, the most suitable for themselves. In these pictures, the corresponding label, the picture for text description.

Complete Sales Process

Whether from the location of users to the site design and content updates, from the user purchase to after-sales service, Mushroom Street has its own set of complete system and process. Detailed user psychological analysis and data statistics, the success of the Mushroom Street high conversion. Whether it's a large portal or a small business, stand on the consumer side of the problem, and ultimately achieve a win.

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