Website Operation logo Authority implied influence

When we look at http://www.aliyun.com/zixun/aggregation/38921.html "> Hollywood movies, we often see scenes where the robbery gang puts on a police uniform and immediately has authority over the people around them, They have brought an authoritative hint by wearing such a visual angle, representing the law enforcement, the legitimate use of force, and the crime-fighting community.

"The human nature of website operation, strategy and actual combat" a book mentioned in the website operation is the same, many visual signs can bring authoritative hints.

Sina Weibo has many "V", this "V" design represents a celebrity, that is, part of visual design. Some of the websites that run the drug-related sites will be the icon for a doctor's costume, aimed at creating a psychological hint of authority. In the design of the website, the operational visual angle is the ubiquitous work, which is mainly embodied in the operation details of the product.

For example, Sina celebrity Weibo on the "V", not only on the personal home page, but also in the specific micro-blog embodiment, so that "V" This visual angle of the flow.

In the specific microblog also add "V", let "V" everywhere.

Of course, with the addition of "V" more and more people, "V" slowly become a real-name authentication mode. But in the early days of Sina Weibo, it was a good boost to the establishment of an authoritative position.

Here "V", more is the real name certification significance, but for more ordinary users like me, plus "V" the benefits of not only real-name certification, but also to obtain recognition of other people a symbol, can satisfy personal vanity, but also to new users have a certain "authoritative" psychological hint.

Tuan Bao network through its website highlighting trophies, gold and other signs, on the surface, is a very common design, but in the unconscious to convey its "authoritative" message: "The world's leading group buying site" is a trusted concept.

In the product design details can be expressed in a different way, but try to use a unified authoritative logo, can have effective impact on users. If you are in the industry, you may have your own judgment, but most users of the Internet are not practitioners, and the starting point is to consider them, not practitioners.

Coincidentally, the well-known angel investor Cai 4399 website in detail design also used a similar visual signs to highlight the honor, through medals to strengthen the hint of authority.

The same site, once changed to a different logo, the impact on users is different. There are a number of similar strategies in different web operations, fellow students in the study of other excellent sites or competitors of the site, you can pay more attention to these authoritative signs details of the use of these signs details seemingly simple, but can continue to add points to the site operations, these details accumulate advantages may be the ultimate victory over your competitors, The key to winning more users, do not overlook small details.

Excerpt from "The website operation Humanity, the strategy and the actual combat" a book. (Author: Huang Liang)