Website optimization do not have the original poison

Now when it comes to website optimization will mention a key word, that is the original content, many people say the best is the site content is original, that can make the site get good benefits and traffic, also can improve the ranking of the site, in fact, really so? If you pay attention to the rankings in Baidu home page of some sites, Will find that the content of these sites does not seem to have much original, there are many reprinted and false original content.

 


Indeed, with the search engine algorithm is constantly upgraded, the site of the original construction of the voice more and more high, Baidu in the talk of original, SEO training institutions in the talk of original, the enterprise is also talking about the original, more and more stationmaster was "original" pressure can not be kicked up, even a lot of Site content construction should pay attention to the original is not wrong, but to have a degree, do not be in the original poison, was "original" two words of harm.


 


what is original?


 


what is original? You wrote an article on your own independently called original? Who knows how bad your article is, search engines do like original content, but you do not make mistakes, it is like the original content of high-quality, not you say is Original is high-quality original, there are a lot of stationmaster died in the "original" word, the dead think that the site needs is pure original, from the beginning is their own writing articles, The result is that the more you write, the worse you write.


 


Although always emphasize original, but in fact still make false original more, pseudo original is also very useful, the major news network a news, the rest of all will be misappropriated, this is false original; the latest article published by the industry cattle, you take the first time to submit, through the rate is very high, this is false original The collection of authoritative articles is also false original. These false original collection rate, the number of visits and other functions believed to have done people know. The content of the website is simply to obtain the user access and trust, and finally get the traffic, so if you can the first time the hot, the latest, aging, authoritative, academic content posted to your website, this is your resources, this can get traffic. As for how to do false original, here is not much to say, users will not because the article is your own original and more look at two eyes, the user's evaluation method is very simple, good content to continue to read, the bad direct leave.





original articles must be included, false original must not be included?


 


is not your content is an original search engine must be included, you do not copy others, their own independent writing that is not necessarily high-quality original, article content and network other views of the same, just a little changed the argument, readability is not enough scarce, or even some is old, this can be called qualified quality original? Such originality is of no value to the search engine.


 


original articles must be included, false original must not be included, this kind of understanding is actually wrong, original want to be included also has its condition, and the false original content will be included because it added added value on the basis of the original content, such as: open speed, comprehensiveness, professionalism, audience groups, correlation, etc., As long as these aspects do better than original, search engines will also be included. So whether it is original content or false original content, only to bring users a good experience to meet the needs of users, search engine why not included? The use of other people's successful content, from the audience, quality, scarcity, aging and other aspects of the promotion of its value is their own success. Imitation artifact is never outdated, standing on the shoulders of others is not directly misappropriation of others on the finished, the focus is to do better than others, more competitive. Successful use of other people's achievements is not to let you copy, but to enlarge its advantages, to make up for its shortcomings, play out their own advantages, highlight your own personality and value.  If only the long-term misappropriation of other people's content, do not have others good, this is called plagiarism.


 


in addition to original, can not reproduce replication?


 


also have a lot to do original also do false original, but still around the original, feel can not reprint copy others, always think that whether original or false original is at least by their hands, and reproduced copy is directly used by others. Indeed, Baidu also has announced the fight to capture the copy station, but for the large area, a reasonable reprint copy not only harmless, but also Baidu support, no reprint of the internet is not a real network, and the number of reprint has gradually affected the ranking of the page.


 


When it comes to reprinted content, why do you reprint it? The answer is simple, you feel good will be reproduced, the same users will feel good, you just put a good content from others to you to share with more people, this is not repetition but spread. Even if the article will not be included, your users have been your share? Did you meet their needs? So it is very good to say that the site is a reasonable reprint copy.


 

On the construction of
website content


 


first, do not say don't be "original" two words of harm will not go to the original site construction, just all day to do false original and reprint, original content is actually the essence of the site. If a website is false original copy is reproduced, unless the control is very good, otherwise there is no core without the essence, no bright spots, no differences in the site, no original content on the site this is another extreme.


 


Second, we should pay attention to the relevance of content, whether it is original, pseudo original or reproduced copy should be and site keywords exist closely linked content, these content is actually attract users to come over the key, every content should be there is the truth, and the site theme or column theme, etc. have a connection, Instead of seeing what's good is going to the site heap. The content is good, the website is good, put together is not good, therefore attaches importance to the website content correlation degree is very important.


 


third, content can not be original and original, many webmaster just want to be able to bring to the site, create relevance content, but do not pay attention to the content of readability, this point in many sites exist, because the content of readability in the end, Baidu is not very good to identify, many webmaster use this loophole, To prove that the content is related to the Web site, the order of some similar content is disrupted or a variety of confusing methods are used to add some key words. So sacrificing the interests of users to meet the search engine behavior is very stupid, I am not sure you are earning the search engine money or the user's money.


 


Four, original content and reprint to combine, in the website operation can not blindly pursue the original, for many sites, can be a few times a few high-quality original is completely enough, and another work is reproduced and the site has a relevance of high-quality content, which is very common, the ability of the individual has always been limited, the strength of the internet is huge.


 


wrote in the last


 


in short, original content although important, but the original method should be moderate, do not and "original" Two words die knock in the end, false original and reproduced articles are can and the core original combination. In addition, in the context of construction, quality and readability are the key factors in the operation of the website, do not blindly in the search engine and ignore the user, the user experience is the future direction of development, search engines to meet the user, the site is to meet the users, so long as the content of the site can continue to meet user needs, access to users , search engines that wouldn't be too much of a problem. Or that sentence: the site content construction should not be "original" two words of harm.