Website Optimization Experience Interpretation: How to solve the low conversion rate of the website

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There is flow, 0 conversion. This phenomenon, presumably is a lot of web site managers have encountered, is to let them the most headache things. This phenomenon also fully reflects a point, the weight of the site does not matter, the key is the user experience, to be promoted. The key point in encountering a problem is to find the cause of the problem. And then, effective improvement, to reverse the status quo.

High flow, 0 conversion phenomenon, effective solution can be improved from the following aspects:

1, enhance the intuitive nature of the page. When people are just opening, they will be deeply attracted to the feeling. In this way, visitors will have the trend of curiosity, effective to browse the content of the site. Figure:

This screenshot is a display of the first screen page of the collection category. Both the presentation of new products, and the corresponding notice out of the station in the news. Presumably, incoming visitors will have two choices.

2, give users a fast way of retrieval. Today's internet rhythm is faster, and visitors don't spend one by one of their time looking. Therefore, to be in a significant page position to meet user needs. Figure:

Set the search conditions, so that users according to the needs of the corresponding settings, feedback the corresponding content. And the popular words in the back, for users, is also helpful. It can be manually added by keyword, but also through automatic keyword retrieval. In this way, the user can also be the corresponding quick choice.

3, to show the authority of the site, can be said from the content level. This is mainly based on the type of site, visitors to complete the process of transformation. Mostly by reading the corresponding content, the corresponding consultation. And if the combination of graphics and text to display, the effect will be better. A brief description of the product is shown below:

This kind of picture and text display way, IS has certain persuasive power. If you can attract users, in-depth click. This can increase the user's sense of depth.

Summary: The flow of expensive is important, but if the empty effect, the equivalent of useless. Encounter this kind of problem, the way to solve, more for starting from the station. Are you still upset about it?

(Source: http://blog.sina.com.cn/s/blog_6984debf0101gea5.html)