Website optimization "Market research"

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Recently talked to a market research customer and learned some general steps of the market survey from him. Enterprises in the introduction of a new product before the general is to the market demand for the product to do a market survey in order to understand consumer buying behavior and consumption preferences, in order to make a future evaluation of new products.

From doing a market research step, I think these steps are very familiar. Suddenly think, this is not what we are doing a site optimization steps are the same? The following to market research steps to talk about site optimization, so that we understand the site optimization steps, but also to understand the steps of market research, stone, hehe.

I. Clear INVESTIGATION objectives

The first step of market research, but also the first step of website optimization, we must first clear which network we want to optimize

Station, the site of the new station or old station, domain name is new or old, the content of the site is mostly original or collected, the internal structure of the site, the site's external chain, the site's main keywords is what and so on.

II. Design Survey Programme

The second step of market research, and also the second step of site optimization, after the analysis of the previous steps, we have generally

Understand the advantages and disadvantages of the site, so we need to develop an optimization plan, including the following:

1, optimize the purpose of the website;

2, analysis of the site and other similar rankings before the difference between the site, to other people's long complement their own short;

3, point out the optimization of the site needs to change the place, mainly refers to the site 7478.html "> Internal optimization;"

4, analysis of the current source of traffic, screening the main keywords and some long tail keywords;

5, the development of an optimization cycle, the establishment of a wide range of external links;

III. Development of a survey work plan

The programme was developed, and a phase of implementation was needed. This phase includes: program implementation cycle, site internal optimization

Schedule, external optimization of the site schedule (external updates of the site, the external links of the site) and so on.

Iv. Organization of Field investigations

In the implementation of the program, we have to regularly analyze the site's traffic sources, analysis of the site's keyword traffic,

Tracking keywords flow source, improve the flow of high keyword optimization, to improve the keyword search site rankings.

V. Collation and analysis of survey data

To organize the site optimization process encountered in various problems, the total flow of the site, the flow of keywords, the net

The position of the station and so on information, and from the analysis of the site optimization deficiencies and the desirable place. Only in this way can the optimization of the site in each of the process of technical improvement.

Vi. Writing a survey report

Some people like to write their own experience and selfless share to everyone, some people like the unknown to do

Own this job, so this is because of people and discussion slightly, hehe.

The above six points are the main steps in the market survey process, but also can be said to be the site optimization process of the main steps. This is a little experience, there are any deficiencies please understand, have any suggestions or comments please leave a message.

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