Website optimization of the whole station optimization process introduction (i)

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Before in the whole station optimization vs keyword optimization who is the real "king" in view of the whole station optimization of the gratitude and its service content has a detailed introduction, here I do not do too much introduction, the next I mainly want to introduce the whole station to optimize the specific service flow, I hope to you SEO the whole station can help.

1, clear site theme positioning, do the layout of keywords.

Clear website Theme positioning is the core of website optimization, is the first step of the site planning, the main theme of the site consists of two parts: one is the location of the site, the second is the theme of the site; The site's location is to determine the characteristics of the site, the use of occasions, the use of groups, is the site on the network special location, That is, the site in the network consumer population positioning and image. Optimize the layout of the key words as the essence of the whole station optimization, although the whole station optimization is a comprehensive, comprehensive optimization of a site, keyword optimization is only one part of my personal understanding of the whole station optimization, keyword ranking is still an important part of the whole station optimization, Whether it is the ranking of keywords online as a project evaluation index or the flow of the site to introduce as a project evaluation indicators, the optimization of key words on the line are fundamental, through the optimization of the operation of the key words online can bring more, better quality of traffic, but also the main performance of the site weight. So do the layout of the key words is the whole station optimization of the keyword steps, we usually will optimize the keyword in accordance with the difficult degree of classification for the popular keywords, common keywords, accurate keywords, in the layout of the key words from difficult to easy layout of ideas from the Home-column page-single page (Detailed page), The layout of the keywords also needs to be related to the landing page theme.

2, clear project Operation Idea, develop project operation plan.

After the layout of the site's key words, we need to clear the project's operating ideas, the formulation of the project Operation plan. Site needs to optimize the online keyword more, keyword layout optimization page more, so in the course of the operation we followed by the first page-column page-single pages (news, Product detail page) of the operation of ideas, so that the purpose of the operation is to enhance the site's homepage weight, We all know that the homepage is a website with the highest weight of a page, is the highest recognition of search engines, given the highest weight of a page. If the first page of the right to revisit set up, then the weight of the page will also be promoted, even if you do not for the internal page to optimize the operation of the page layout of the keywords will also be possible online. The project operation plan mainly includes the website on-line (the website is uploaded to the server by the test space), approval period of operation (site by search engines included), the operating period (keyword operation on-line), the consolidation period (project maintenance, key words of stability online) each stage by the phase of the goal, implementation methods, implementation steps will be refined.

3, the establishment of project operating norms and standards.

The operation specification and standard of the project mainly include two parts of station operation and outside station operation, station within the operation of the settlement station included mainly by the home page-column pages-a single page of the operation of ideas, according to the plan operation, in accordance with the specific effects of the operation process, fine-tuning the operation plan; for the label recommended by the homepage, set up the use plan , the installment is set according to the plan, the update of the station needs to be clear the cycle of update, the time period of the update, the quality of the article and the setting of the page (Title,meta). Part of the station mainly from the promotion of Web site weights and traffic starting to operate, enhance the weight of the site--> focus on platform information operations, improve the flow of key--> from micro-blog, forum, etc. to cultivate resources; Forum resources before the actual training practice needs to combine the resource effect of the project operation process to organize the resources; in the process of external chain operation should be noted: (1) The registration data complete, the information must be filled with authenticity, such as filling mobile phones, e-mail needs information verification cannot be used multiple times to use our registered mailbox or our own mobile phone, but the need for these use after the mailbox, telephone records, (2) operation Process If there is a customer calls, our side as far as possible to allow users to leave contact, by us to inform customers, let customer call back, bring conversion rate ( Increase customer satisfaction);(3) in the setup process as far as possible to use the customer honorific, from the customer's point of view;

The above three points mainly for the whole station to optimize the preparation of the project before the operation, I hope that we can help, as for the specific operation of the project involved in the content please see decomposition.

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