Website Planning Promotion strategy--half of success

Source: Internet
Author: User

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Everyone should know that the website planning and Promotion program is an important part of a company's network marketing plan. The establishment of the website planning and Promotion program itself is also a Web site promotion strategy, planning and Promotion program is not only the promotion of the Action Guide, but also to test whether the effectiveness to achieve the desired goal of the measurement standards, so, reasonable website planning and promotion plan has become a website promotion strategy is essential content.

In fact, the network marketing plan contains more content, such as the function of the site, content, business model and operational strategy, a good network marketing plan should be completed before the site formal construction, and provide overall guidance for the actual operation. Website Promotion program is usually also in the site strategy phase should be completed, even in the site construction stage to start the site's "promotion" work.

Compared with the complete network marketing plan, the website plans the promotion plan to be simpler, however more concrete. Generally speaking, the website promotion plan should contain at least the following three main content:

1, to determine the site to promote the stage goals

such as in the year after the release of independent access to the number of users, in the main search engine performance, compared with competitors relative rankings, the number of links to the site, the number of registered users.

2, the site to publish the operation of the different stages of the site to promote the method adopted

If possible, it is best to list the specific site promotion methods at various stages, such as the name of the login search engine, the main forms of Internet advertising and media choices, the costs to be invested.

3, Website promotion Strategy control and effect evaluation

such as stage to promote the goal of control, promote the effectiveness of evaluation indicators. The control and evaluation of website promotion plan is to find out the problems in the process of network marketing in time to ensure the smooth conduct of the network marketing activities.

The following is a case to illustrate the main content of the website promotion plan. Actual work because of the different circumstances of each site, do not necessarily copy these steps and methods, but as a reference.

Case one: Taiyuan Huamei dental website Planning Promotion Plan (reference: www.taiyuanyake.com)

Taiyuan Huamei Dental website will be the first promotional year of the website is divided into 4 stages, each stage about 3 months:

Site Planning and construction phase

Second, the initial release of the website

III. website Growth period

IV. website Stability Period

Case two: The star Company produces and sells the tourist souvenirs, for this purpose establishes a website to advertise the company product, and has the on-line order function.

Therefore, the plan is equal to the success of half, no plan, you have already told you the beginning of the road will be bumpy, at the same time, will also indicate that your ideals will one day fail.

To this end, the road to success before the struggle, please do your own plan!

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