Website promotion should be promoted like corporate brand

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

How to promote the website? Many people have different opinions. If you want to make your own site to create a brand and long-term business, I imagine the promotion of corporate branding should be the necessary choice.

Strategy of enterprise brand promotion

The brand represents the product in the market visibility, is in the hearts of consumers and credibility; the brand is a symbol of excellent product quality and excellent service, which is a kind of guarantee to customers, and also a kind of taste performance. The website is also a service product, also needs to form own unique brand image.

The brand represents the product in the market visibility, is in the hearts of consumers and credibility; the brand is a symbol of excellent product quality and excellent service, which is a kind of guarantee to customers, and also a kind of taste performance.

The formation of the brand "Rome", is in a long time accumulated in the casting. Thus the brand's charm is infinite, the brand value is astonishing. How to build a brand?

The name of the universe

Coca-Cola--Tasty and Cola, Pepsi-Cola, both catchy, and the implication of good, embodies the quality of products by people's favorite. Haier, the name itself does not make sense, but, from the internationalization strategy to positioning, using the visualization of the Haier Brothers to publicize, in favor of Haier to the world. Another example is the position of the wife oral liquid is more than 30 years old women, give a clear concept and positioning, conducive to product sales in the wife.

The website name, the website domain name and the product name also has the same function, a good website name and domain name often obtains the multiplier effect.

Advertising effectiveness

The proper use of advertising strategies can make the brand more effective.

One, advertising professional design talent, the product from the logo to the text, from graphics to color carefully designed to form a style of artistic conception and association.

such as: Coca-Cola red charm, representing the festive, lively, enthusiastic. Pepsi-Cola uses blue and ocean, cool, refreshing connection together; For example: Samsung Anycall mobile phone, with voice dialing, highlighting the phone with voice dialing special features, vivid, image, the customer will remember.

Advertising logo and the logo of the website is actually a concept, but the product is not the same.

Second, choose the right media.

Newspapers, magazines, television, radio, network, outdoor and other media have different characteristics, different brands should choose the appropriate, the best effect of the media. such as: Jian Li Bao sponsored six games, Brain Platinum Cup TV model clothing contest, Harbin Medicine six cups tenth Chinese Youth Amateur singer Grand Prix, and so on, the effect is very good.

In the propaganda platform and the media, the website propaganda platform is broader, moreover has the unique innate advantage in the precision marketing.

Third, foreign-funded advertising can also take the image of localization to promote.

Such as: Marlboro is a cowboy riding a tall horse in the Western wilderness Mercedes-Benz, Wade, harnesses and other traditional images, 93 surreal advertising into the Chinese Western big gongs and drums, also embodies the original charm and style, the Chinese people have a strong affinity.

Degree of satisfaction and credibility

Brand satisfaction is to provide customers with the service and commitment, and brand credibility is to maintain the market economy in many relations the most important link, is the establishment of brand management model of the key factors, is to open up the market pass. There is no credibility of the enterprise, it is impossible to continue to sell products, in a sense, there is no credibility of the brand can say. In the brand management guiding ideology, some enterprises focus on product sales, brand reputation is a comprehensive sense of brand competition, more attention to win the hearts of customers, to win the market forever.

Brand Scale Benefits

The purpose of promoting the brand is to occupy the market and enlarge the market scope. Without a certain scale, the occupation of the market is an empty word. However, many enterprises have contracted the "Big enterprise Disease", walked a way to expand the scale of brand management failure. Yan Dance, three strains, Qin Qi, love, etc. once slogan well-known brands, now have disappeared. A famous brand factory in South China, with the help of brand name loan production, although a large increase in production, but the brand taste greatly reduced, technological innovation and brand manufacturing management are not up to demand, brand quickly "inverted card." In fact, the brand management scale and the brand management benefit is dialectical unification, the scale must be compatible with the market demand and its own technology, management and other ability. Brand-name production should be the best combination of market efficiency and sales of famous brand products. When the output is too large, the benefit will be reduced when the market is out of demand.

The Italian town of Kwai-Mongolia is a famous piano factory brand Stradivari origin, still maintain the original traditional system of the piano technology, product batch is very small, the price is very expensive. Therefore, we should dialectically recognize brand enterprise scale, deal with the relationship between expansion and limited production, and promote long-term growth of brand management.

Brand Extension

Brand extension, industry expansion, is a number of enterprises in the brand management of a strategy.

Brand extension is a "double-edged sword", it is likely to cause damage to the brand and the enterprise. such as the United States "Parker card" gold pen has been in high-grade, high-quality pen market has a high degree of credibility. Later, the new business leaders came to power, will be the original production of high-grade secondary products pen to a few yuan a low-end pen product extension, the rapid expansion of low grade Parker pen production, the result of the market competition in the defeat. More sophisticated than the development of brand extension is to accelerate the development of brand alliances. Enterprises with the help of well-known brands, the establishment of a wide range of market alliances to achieve common development of the market and share market interests.

such as: Zhongshan's "solid power" and the German "Yale" Alliance, with the "Yale" brand to lock the high-end market, with "solid power" to play low-grade market, with "Yale-solid power" to hit the mid-range market, not only in China, but also in Germany and Europe, the door lock market has won brilliant sunshine.

Another example: General Motors will be China's new fly middle and low refrigerator using General Electric brand in the North American market, while also its own high-end refrigerators through the new flying brand in the Chinese market.

With the help of brand, the enterprise will transfer the manufacturing production to the enterprises with more specialized production capability, and will be able to devote more energy to technological innovation, product design and market development.

Brand Quality innovation

Brand series of development with quality, technological innovation, Brand series is the embodiment of brand quality products, different quality, different grades, different types of products, together constitute brand series, the company's series of brand management strategy, is its constant pursuit of technology and quality of the crystallization. The company invests more than $1.5 billion trillion in technological innovation each year, with up to 20,000 new patents per year. After entering the Chinese market, sent a number of market research groups to the annual in-depth to the users of large and medium-sized cities for advice, and then launched the various consumer-level brand products. Quality and technology innovation is the eternal theme of brand management. In the implementation of Enterprise brand strategy, the pursuit of existing or traditional brand series development and the pursuit of quality, variety and innovation is a dialectical unity, any brand can only continue to carry out quality and technological innovation, in order to achieve a new development leap.

Brand loyalty

In recent years, some enterprises mistakenly regard popularity as the core of brand management, ignoring the cultivation of brand loyalty is biased. Some enterprises to implement a brand-name strategy, blindly pursue the advertising effect of the brand, put a great effort, financial resources, the results? Confucian banquet "in the huge advertising investment, product updates did not follow up, the result ended up a" 0 transfer. A few years ago, Qin Qi wine to spend a lot of time to win TV ads "Standard King", a Time "Qin Qi" name Noise million home. Zhengzhou, "Asia" in the national media advertising, short of sensational effect, although the enterprise and product awareness, but failed to make the enterprise to create famous brand, and finally withdrew from the market, Mingluosunshan.

Enterprise brand management to pursue visibility, but also the pursuit of customer loyalty. Loyalty refers to the brand-name products in the market competition with outstanding performance, highly and widely won the trust and love of consumers, thus continuing to occupy the market, enjoy relatively large market share. Enterprises to pursue brand loyalty, we must deeply understand the brand loyalty in the Enterprise brand management and competition in the core position, vigorously improve the brand publicity system and form, increase brand technology, quality innovation and pay, and comprehensively enhance the brand management before, during and after the service management, in the development of new customers at the same time more attention to the training of loyal customers, In order to accelerate the promotion of brand loyalty.

Unified Consciousness

Brand name trademark is the symbol of the enterprise, has the extremely high market value. The Enterprise brand management must establish the brand is the enterprise, the product and the trademark unity dialectical idea, the comprehensive understanding brand connotation, directs the brand management. Because the brand in the enterprise product, the trademark aspect has the unification characteristic, causes once becomes the famous brand, may the three interests mutually transforms, the intangible asset gathers to the tangible asset, forms the huge commercial value. such as Coca-Cola, Microsoft, such as a large number of well-known trademarks of intangible assets value, has exceeded the corporate tangible assets of dozens of times times. Enterprises in the implementation of a brand-name strategy, enterprises, products and trademarks unified understanding, not only to pay attention to the design of trademarks, management, registration, protection and other specific work, but also widely used in brand three-dimensional management, the overall development of brand strategy innovation, cultivate a full range of brand management effect.

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