Website Quality will have a major impact on the success of SEO rankings

Absrtact: The quality of your site will have a major impact on the success of your SEO rankings. There are two main reasons: the best effect of the quality of a website is to compete in a good position when searching search engines. To ensure good user

The quality of your site will have a major impact on the success of your SEO rankings. There are two main causes:

The best effect of the quality of a website is to be able to compete in a good position when searching the search engine. In order to ensure a good user experience, the search results must include not only the user's search query information related to the site, but also provide users with a good experience after the site.

Web sites must be able to convert visitors to demand or sales. High-quality, professionally designed sites may translate visitors more effectively into demand or sales. If you can make the site optimization rankings to the ideal location, and bring you traffic, but the quality of the site is too low, you think this will lose how many potential customers?

So how do you make sure your site provides users with a positive user experience?

I. Professional design

An attractive and professional design is an important part of a user experience.

An attractive design can impress and attract users, while a poor design has just been closed by users, leading to high bounce rates and low average site stay time. If this happens, search engines will think of these negative signals as a bad user experience and lower your site rankings.

In addition, visual design, if someone opens the website to feel that the color can not accept or the site does not look down, this gives the first impression is very poor. For this reason, it is expected that poorly designed web sites lead to search engine rankings and conversion rates.

Two. High readability and professional content

In order to provide users with a good user experience, your site must be well written content to meet the needs of audiences. Otherwise, users will be disappointed and turn off your site because your content is not written or written professionally. Conversely, if users stay longer on your site and often come back and even share your content, users will feel that the content is well written, meets their needs and is professional. and whether it meets their needs and writes well and even shares your content. So be sure to write the content of your target audience, not the search engine.

The content of the website must be related to the website, and professional. In order to better meet the needs of users. This will not only give your site a better ranking, but also bring you more traffic.

Three. Clear navigation

Once the user visits your site, the site is deeply impressed by the design and content that meets the needs of the user, and aims to keep them on the site for a longer time (more users with your site, they are more likely to turn into demand or sales).

Providing users with a navigation structure that makes it easy to find more relevant information is a key factor in keeping users involved. If users find it difficult to find more relevant information, because the site's navigation is not intuitive, illogical, they may close the site, continue to find the next site.

Four. Ensure page opening speed

Ask yourself, if you open a website, and the site is not open for up to 10 seconds or longer. So are you going to keep waiting for him to load up or be disappointed to close? I believe most of the users will be closed. No matter the website design is good, the content is specialized again meets the user demand, then the website opening speed is too slow, then, also does not help. Because they don't have your design and content, they've closed your site.

Therefore, in the purchase of space, VPS, server or cloud host, we must choose Professional, authoritative, good reputation of the service provider. Because your marketing cost is not this small server service can be compared. Don't be wise and foolish.

Conclusion

Professional design, high readability and professional content, clear navigation and web loading speed is a high quality site with all the characteristics of a successful SEO campaign indispensable. Not only will they help to raise the rankings, but they will also contribute to a higher conversion rate and win more customers.