Website should be active marketing or passive marketing

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The establishment of the site is very simple, and the site's operation and marketing is webmaster friends are the most headache problem. And for the traditional webmaster friends, we like to use SEO quickly let their website rankings, with the flow. There are also some webmaster friends have slowly from the search engine to the user, to create their own brand to form Word-of-mouth marketing. Guardian want to talk about the topic is the site should be active marketing or passive marketing.

The ultimate goal of our website is to make a profit, and the source of profit needs the user. Need is IP, browse amount. So exactly how should get more IP, get more users? Just Guardian talk about the active marketing and passive marketing, then what is active marketing? Which way does the website really take?

One: What is passive marketing?

As for the passive marketing in the first place, because most webmaster like is the way. Passive marketing is basically divided into two big aspects, one is SEO, one is bidding. The goal of both approaches is simple, so that your site has a better ranking, allowing users to have a greater chance of clicking. For SEO, this is webmaster friends most enthusiastic, because in everyone's consciousness SEO is free, is the quickest way to optimize the site; for the bidding, most of the webmaster friends feel too expensive, especially personal webmaster more can not afford. The two ways are more to show themselves on the search engine. Let the user to find us, passive marketing.

Two: What is active marketing?

Active marketing is to a large extent the initiative of our ideas, services instilled to the user. Like we use a lot of ways: blogs, forums, QQ, micro-blog, mail, Soft wen and so on. Like standing a row of forum to do QQ group marketing, to a large extent, the site directly and users in the interaction, in the interest of users interested in content, in helping users solve problems, so set up a good user relationship. and grasp the user relationship, so as to better their own products, services publicity out.

Learn what passive marketing is and what is active marketing. So what exactly should our website do? Guardian believes that the early stage of passive marketing is relatively successful, because the rapid let everyone know our website. And the site in the late operation should be this passive marketing to the initiative to promote the user, actively promoting user relations, the formation of user interaction and exchange. Only the user's interaction can better create value, because the user created is the most suitable for the public.

Site to do passive marketing, late to do active marketing. At this time, we have a problem, that is, when we actively marketing, why should users believe us? For this question, the answer is simple: brand. Only the brand can get more recognition. Many friends say the brand is hard to do, is it really that hard to do? Like a simple example, we are going to do the propaganda when today using the station a row, tomorrow use station a row of websites. If it is a network of old Internet users can judge, if just ordinary netizens, we can distinguish it? Believe the answer is self-evident. So the key to branding is implementation.

Guardian Kun Original, from the Http://yuankun0105.com/post/90.html,QQ group: 287358999. Communicate together, progress together!