Wei Jianbo: 21 Common methods of Network promotion (II.)

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The previous 7 kinds of network promotion methods are suitable for the weak foundation of the students to learn, today to share with you, suitable for intermediate promoter and a certain scale of the site practical promotion methods.

Soft article Promotion

Soft text promotion, is relative to hard advertising, a kind of not rigidly adhere to the form of text expression. There are many kinds of common forms, such as newspapers, news, magazines and so on every day, which is news-style, and suspense, story, emotion, experience, case, serial, experience, etc. From the brand-building effect, the serial type of soft paper lethality or relatively strong; From the customer service point of view, experience the effect of soft wen is the best. At this point, "have photos" do is the best, the author on the relevant site to see a lot of their website experience of soft text.

SEO

SEO, that is, search engine optimization. The main target keyword to do search engine home related location, to obtain a large number of traffic methods. This method the biggest drawback is the need for time period, generally 1-3 months will have the effect, and then regularly maintain keyword ranking on it. is a one-time investment, life-long benefit of the promotion method.

Word of mouth promotion

Word of mouth promotion, refers to the enterprise through friends, relatives of mutual exchange of their product information or brand spread. The industry also will become a "virus promotion", word-of-mouth promotion of the use of good, will be like "virus", spread, wildfire like spread, and ultimately with the power of consumers to gain more market share. The biggest advantage of this method is that the promotion cost is very low, the credibility is very high, but must be based on the product cost-effective.

Video Promotion

Video promotion is the main product of their own clever integration into the video, the use of the dissemination of video methods to promote, there are hard advertising and soft advertising points. The Naked corporate promo is a hard ad, and some of the ads in the middle of the entertainment video belong to the soft ad. "Xidan Girl" popular, the benefit of video, video promotion also more and more by the enterprise's attention. This kind of promotion pattern more applies in the electronic commerce enterprise.

e-book Promotion

Through the use of electronic books such media and means to carry out a promotional form of marketing activities. Their product ads cleverly into the electronic book to carry out a wide range of promotion, this promotion is more accurate than the mail promotion, more effective than the advertising alliance, more than the soft text, activities and more vitality.

Mass promotion

Mass promotion, the use of various types of mass software, the target customers for mass distribution of advertising information, activity information. Common mass promotion including mass mailing, QQ mass, Wenwang hair, short message mass, etc. Mass is based on other promotional methods, only the choice of tools to replace people, greatly providing the work efficiency and workload. Mass to rely on quantity to win, pay attention to is a probability problem, Wei Jianbo to Mass view, always is "hair certainly better than no hair effect."

Web site Navigation Promotion

Web site navigation is a collection of more Web sites, and according to certain conditions to classify a Web site. such as the domestic famous navigation website hao123. The number of visits per day is staggering, it is said that the people who advertise in the queue, even if there is money may not be able to buy a home page link. Of course, this promotion method can be based on the strength of the company to choose the right navigation station to promote, if the navigation station is very low, you can choose to take the exchange of links to the form of interchange, SEO is still very good for the site.

These network promotion methods, the author is a pen to take, mainly introduce the most basic concepts and advantages and disadvantages, each of the promotion methods have a lot of skills and attention to detail, will be in the actual situation in the form of a case to share with you, the next will be for you to share the senior promotion staff are using some of the promotion methods.

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Wei Jianbo: 21 Common methods of Network promotion (I.)

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