Weibo award-winning activities is a waste of prizes to make a yell?

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We say microblogging marketing, most companies are most familiar with the microblogging activities. and micro-blog activities that is the award-winning activities, the most popular prize-winning forwarding activities. Then there are big turntable, smashing golden eggs and so on. Basically all the companies that pay more attention to micro-blogging operations have done micro-blogging activities, as a serious play on Weibo we should often be @.

So what I would like to focus on is the value of such an award-forwarding activity in the end? If we do not go to the actual operation of such an activity, we still do not know. Perhaps we are puzzled by the seemingly lively scene. I've also just been in touch with a micro-blogging campaign to share what I've seen and want with your readers.

According to theory, the social media microblogging, if the value is very high. Because this spread is based on a relationship. We have a good thing to love and take photos on Twitter to share, commenting on how good the product is, although you have only dozens of fans, but everyone especially believe you, because your fans and you may be acquaintances. Such social sharing is the real value. What we need is to encourage the microblogging owners to share our products and services, so that the microblogging is full of our praise information.

But under normal circumstances, if the product is not enough to attract people, or do not boo head, it is difficult to actively share. So we offer prizes and have them forward our product information. This is our present award-winning forwarding activities slightly. The interests of this thing are most attractive. As long as there is good, badly beaten. Forwarding the rushing to slightly. Don't believe it, you're going to offer a couple of iphone-phone prizes.

But such forwarding slowly stale. Because often a lot of prize-forwarding activities of the content of the advertising nature of the serious, not enough to attract people. There are links, @ n many people. Looks like an eyesore. This has deviated from the nature of social-sharing marketing. So as a real microblogging player, the enthusiasm for forwarding such activities is reduced.

Another problem is that the prizes are limited, and the odds of winning each one are very low. Many activities are forwarded tens of thousands of times are very easy, prizes only a few. The chances of winning the lottery are predictable. How do you raise the odds of winning? The only way to do that is to take more activities. We Chinese are very clever. Simply go to register a microblogging dedicated forwarding activities. Every day to find activities forwarding, forwarding a dozens of hundreds of times. This is a great chance of winning. There are a lot of tutorials on the Internet.

The following image is the tweet that forwards the activity:

So you others who forwarded the award-winning forwarding activities, in fact, most of them are not worth forwarding. Marketing effect of course, a big discount. But also to Sina to pay activities to promote the cost of the award tens of thousands of yuan. Calculate it. Is this effect not worth knowing?

This question is also Sina's question. If this ineffective marketing is everywhere, then the future of Sina is also a hurt. I would like to make a few suggestions about the award-winning forwarding activities.

I think it is more important to be pragmatic. Try not to be false.

1. Activity is not necessarily a prize-forwarding, our aim is to allow others to share our products on Weibo, to do activities around this.

2. Activities can be done without Sina's activities backstage, but must consider the lottery fair and equitable question.

3. The promotion of the activities mainly please have high-quality fan Weibo forwarding. Note that many of these seemingly high-quality microblogs also have a large number of false components.

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