Weibo marketing is the only effective

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"Eating is not good, what a mess, the dishes are all eaten up." The place is too bad! Governance Expedition Harvest: 1, after graduating not grassroots! 2, after graduating resolutely not grassroots!! After graduating 3, I don't grassroots!!! Lose weight, go back to find a good man. "This is a woman doctor at Xiamen University in Fujian with the school to the former national poor counties to conduct research, unable to endure the local bad environment, they casually left this complaint on Weibo," a stone stirred the waves, "the speech on the network caused a stir, all kinds of criticism and abuse followed. Today, when I went to see the girl's microblog, the blog was all deleted, leaving only an apology.

Similar things are common in Weibo, when "human flesh search" from the forum site to micro-blog, the "micro-world" is doomed to be a restless "child." Mobile interconnection has led to explosive growth in mobile commerce, and the social network has a strong clustering effect, through the circle, the spread of friends, so that Word-of-mouth marketing reached its peak, which is difficult to achieve other promotional methods.

But there is a very real problem in front of us, this platform is a sharp "double-edged sword", with the appropriate to benefit from, if improper, the consequences are difficult to end. Take the recent Olympic Games to give two examples:

Example one: Full screen advertising, pop-up ads, the default for users to open "Olympic morning and Evening" and "Gold Express" reminder function, each time the gold message, always let people dream awakened. Recently Sina's microblogging marketing has been criticized by many users as "disturbing the people". Then Sina Weibo vice President Surang said, will cancel the forced push, the relevant team is controlling the push scope and content, NetEase Micro Bo also will be 22 points after the push of the news all to mute, and reduce the push frequency.

Example two: Beijing time August 7 17:45 men 110 meters hurdles preliminary sixth group, Liu Xiang jumps in the first column when the hurdles are tripped, missed the semi-final. Nike then launched a microblog:

The forwarding volume reaches a hundred thousand of. Durex, who always likes to surprise, publishes a microblog:

Forwarding volume is also quite spectacular. After two hours, it wrote another tweet:

Instantly let this originally a little sad story, with a star smile.

The above two examples are all around the Olympic Games, although the two effects are very different, but all say a fact: each hotspot can generate business opportunities. Sina NetEase is from the Olympic Games this big topic to see the profitable, and Nike and Durex is from a hot spot to find a way out. The so-called "hot spot" is what everyone is concerned about, it was born from the media, but also for the media. According to the truth that this homemade things should be used most conveniently, but why there are so many people "rock their feet"? This involves the issue of the value of things.

Traditional media creates a hot topic, then spreads the discussion in the populace, when one thing in N individual's heart forms m kind of idea, it is no longer one thing. But a lot of things, when this kind of reality socialization problem is projected or magnified on Weibo, the manipulator will consider not only the influence of the matter itself, but also the expansion of its extension. July 19, 2011 CNNIC released the "28th China Internet Development Status Statistics report" shows that China's micro-blogging users up to 208.9% of the increase in the user's fastest growing Internet application mode. Such a huge user base, which surging the number of uncontrollable "waves of thought" Ah!

From my point of view, I think social media marketing is "attitude", whether it's Durex's spoof or Nike's series of # Live out of the street, they all take a positive, upward attitude to the hot issues, while well put their brand culture into it. After the "Liu Xiang Incident", a Hong Kong manager, Samuel Mak, has said of Nike's move: "Nike's creative response is very timely and very fit with the feelings of the Chinese people," the marketing tool that builds on the value of the brand and sets the right values is something that everyone is happy to see and embrace.

In addition, the rapid response to events and leveraging force is also the micro-Bo marketing indispensable. At this point, I think Durex is a rare leader, whether it was before the storm days a "put Durex feet waterproof" exaggerated micro bo, or this time the sentence "to the insistence of the man--just du it", with the help of Nike that influence quite a little Bo, Durex also fire a. Many brands have outstanding ideas, but not the situation, not to cater to the trend of the trends, narcissistic, and finally can only end up "entertaining".

Finally, from the example we can see that any marketing should have a degree, over the boundaries of no one to buy your account. Just like doing SEO, if found a new algorithm, you use hard, desperately use, with more, spiders like you, maybe next time also be Baidu K. Find the core selling points, in addition to the efforts to operate it, more important is to carry out their own brand communication, to sell points for the promotion of the support point, the use of emotional marketing, increase their own brand and other products of the difference, only in this way, in the marketing path farther and farther.

These are just my personal little experience, welcome to come and share your thoughts with me anytime. This article by http://www.yinyunktv.com/original, if need to reprint please indicate the source.