Weibo marketing value is still in, the stationmaster should use rationally

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Along with the micro-letter of the fiery, now full street are micro-letter marketing propaganda language, so much of their own around the marketing friends are turned to the micro-letter platform. Not only that, but also the micro-letter official platform always give us a trace of "fuzzy signal", so that everyone is always convinced that even if Tencent does not recognize, but in the future, micro-letter must be a marketing world. In fact, the reason why we trust the power of micro-trust, nothing more than two points, one, a huge user group, is the so-called audience can have exposure, micro-trust deep user layer let who see will echocardiography, second, micro-letter itself is also improving, improve the opening rate at the same time improve the product experience, which is interlinked with the essence of marketing, As a result, micro-letters are regarded as the king of the new generation of marketing.

But the micro-credit marketing value of the bubble now seems to be a bit too much, some friends even in order to make a small advertisement in some public accounts to spend tens of thousands of dollars in advertising costs, it is worth it? Micro-credit public accounts of the reading crowd to tell the truth has not really precipitated down, the use of micro-letters to obtain information is not dominant, And some information client is different, micro-letter content is embedded in the product, more than a cover is equal to a jump out, so micro-credit marketing of the kingly theory is actually some people's word. On the contrary, I personally think that Weibo marketing is still valuable today, still can be independently, as for why, I think there are four points enough to explain.

Weibo is actually closer to the user, the starting point is low. The micro-letter although fiery, but it is fastidious is a kind of friend circle relations, even after joining a lot of friends function, but still can't break through the limits of the circle itself, the whole platform in communication is not transparent, on the contrary, Micro Bo is a product that everyone can have, is a person can expose their friends, we can through the search , add completion relationships, and if you want, you can add any friends you want to make. This way of information acquisition allows users to filter information freely, thus completing the match. It is this degree of freedom that has spawned Weibo's opinion leaders, allowing a wider range of communication and communications between the user and the tuba. Second, micro-blogging is relative to other platforms, or more formal, can represent the formal situation. For example, many units of the official micro-blog represents their own speech and image, So-and-so celebrities are also sent out by micro-blog words and so on, this long-term tamping down the product image for marketing itself is also an influence.

The content base is much better than the micro-credit. Micro-trust users are not false, but the micro-letter users read the number of people, we do not know. A few days ago, micro-trust public platform added a reading function, but the echo is lonely, many 100,000 fans of the size of their article reading is just a mere hundreds of, which directly shows the micro-letter public large transmission on the soft rib, compared to the direct exposure of the circle of Friends, the public account how to achieve information guidance is really important. In addition, the content of the micro-trust itself, I think we are also obvious to all. Just search for a keyword, and you'll find that the same kind of friends on Twitter and Twitter are not on an order of magnitude. Weibo has been on the rise earlier, and even now the popularity has waned, but Weibo is certainly worth affirming in its depth of content. After all, Weibo users have the opportunity to deliver content and create content, coupled with the transparency of micro-blogging, content flow and precipitation is much better than micro-letter, and this is a basis for marketing, with this foundation to have more marketing channels.

The interactive effect of Weibo is even better. There has been a friend complained that the micro-letter public account can not achieve instant communication, can only look at the size of the article, they can not comment. It is this reason that the micro-letter large number of the use of circuitous tactics, now the micro-letter left the article, and then through the introduction of Third-party Web sites to add comment function. In contrast, micro-blogging is clearly more interactive, reviews can be done at any time, friends can be at any time @, which shows that micro-blog in the form of expression has a strong advantage, and this means that the goods can be quickly spread, a variety of ways to spread. Of course, the interaction of micro-bo Exchange, to enable businesses to quickly and accurately grasp the market dynamics, to facilitate the upgrading of goods and so on. In short, the interaction in micro-blog marketing to narrow the distance between the merchant and the user, resulting in a very good effect. This is a big support for expanding marketing influence.

Weibo has many possibilities for expansion. The reason Weibo has lost its vitality in the past two years in fact, because of the microblogging of the official pursuit of profit is too intense, resulting in a product that has not really appeared commercial value of the blunt appearance of nested ads to lose the support of everyone, coupled with inadequate supervision, micro-Bo's ecological environment is indeed inferior to the micro-letter to more unified. But Weibo is still the first choice for grassroots marketing, and why, because of the transparency of micro-blogging and the transmission of information, marketing is full of unlimited possibilities. The micro-letter is good, but too "closed" makes it deviate from the values of marketing, in fact, microblogging marketing has a lot of possibilities, such as marriage, electricity, sports, information and so on, as long as through reasonable content and foundation Guide can be achieved, after all, the use of skills without speculation, cleverly hype, pay attention to the hidden and taboo points , flexible treatment. You can also consciously look for multiple levels of micro-blogging, help promote each other, or use other communication platforms or channels to promote and so on and so on, but micro-credit line? In addition to the article content below the "friend chain Recommendation", we can hardly find other places to connect, in addition, micro-letter large number of articles for long, This and micro Bo 140 words of the fast culture is not the same, which is more suitable for dissemination and promotion, I think you have a number of my heart.

Micro-Blog In some ways indeed lost to the micro-letter, but the simple thought that micro-bo no value is clearly wrong, at this stage as long as the rational use of micro-bo, cleverly with marketing means, then the effect, micro-blog is still stronger than micro-trust a lot. Article link: article from: http://www.xiefenxiang.com/, micro-credit public account: zsrs100, Welcome to add together to discuss micro-trust and micro-BO relationship, thank you.