Weihua reengineering "The newly-hired line"

"The bird in the cage, Guan Yu can not Zhang Fei, people in the world, eight precepts still need to Goku."　　"An accidental opportunity, let this pair of quiet old couplet, become a modern enterprise motto." At the end of last year, Weihua, president of China Merchants Bank, recommended the couplet to the entire line of staff on his travels to Fujian.　　Now, this pair of KAT-kit is pushing the merchant bank into a metamorphosis, calling it "two transitions".　　Weihua hope, with 3-5 years of time to achieve "two transition", on this basis, forging a strong domestic and foreign competitiveness and sustainable development capacity of the "innovative line."　　First Financial daily: what are the objectives of the two-time transition? Weihua: We set a phased target for 2012: one is to reduce capital consumption. The full bank capital adequacy ratio maintains above 10%, strives to reach about 12% level. The second is to improve the pricing of loans. Company and retail loan pricing level reached the average level of domestic joint-stock banks, and strive to achieve industry-leading level. The third is to control the financial cost. While ensuring the necessary strategic input, the total cost of income is below 40%. Four is to increase the value of customers. Total assets of more than 500,000 of the retail customers accounted for more than 2%, the overall contribution of 100,000 yuan, 5 million yuan or more of the number of companies to increase the proportion of more than 9% and more than 0.5%. Five is to ensure that the risk is controllable.　　The maximum rate of non-performing loans is 1.2%, excluding credit card, the limit of non-performing rate of retail loans is 0.2%;　　Daily: How to achieve these goals? Weihua: We will focus on five measures: first, improve the performance appraisal system. Strengthen the efficiency, efficiency, risk pricing and high value of the customer accounted for the evaluation, and further increase the financial indicators of the weight of the assessment. Second, strengthen economic capital management. Based on the principle of risk and benefit matching, this part adjusts some business risk weights, explores the operation risk into the economic Capital Management category, strengthens the capital appraisal, and improves the capital return requirement and the economic capital transformation coefficient appropriately. The third is to improve the loan pricing ability, and link the pricing level of the branch to the allocation of credit and capital. Although our risk culture is deeply rooted, we do not want to sacrifice pricing for low risk. We have to establish a culture: whose pricing power is high, the resources are tilted to. Four is to reduce costs and expenses. Pay close attention to resource integration, process reform, employee effectiveness and financial discipline. Five is to improve the organizational management system. Start the reform of the retail banking system, strengthen the integration of the whole line of retail business promotion; In the branch to establish an efficient new wholesale business organization model, to have the conditions of the headquarters of the relevant business units trial separate accounting.