What does a personal webmaster learn from Ted?

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Everyone should have seen the movie "The Man is embarrassed" (hereinafter referred to as "Tae-so") according to the investment party's Light media chairman Changtian revealed that since the release on December 12, 2012, the "Thai embarrassment," The National box office has nearly 1.24 billion, the final date of the film is 27th this month, "finally see if you can go over 1.3 billion." In addition, it is revealed that so far, the "Thai embarrassment" of the national number of visitors to about 38 million, and eventually the possibility of breaking the 40 million. Is it worthwhile for everyone to think about such a successful film? As a personal webmaster, what can we learn from it?

1, Xu said, "When I'm doing this, I want to make a simple, type-specific film." ”

Many directors in the film, both want to film into action blockbuster, and want to make love film, from time to play a bit of humor and thriller, the last movie do not know what type, action film is not an action film, Love is not a love film. At last the audience didn't buy it and the box office was low. And Xu just want to do "a simple type of film", that is, comedy. And discard a lot of other elements.

Most of the personal webmaster do a clear theme of the site, but finally add a lot of columns, related and irrelevant, this is the most in the Forum class. Finally, the theme of the site is not clear, each column and plate are not tube, gradually lost interest, slowly the site is deserted.

For our personal webmaster, it may be only around the main one or two themes or columns, in-depth excavation, in order to create a user-like content.

2. This film is the most extensive marketing we have ever initiated. On the 360, Alipay, all over the country television's livelihood news, we are doing, these people will not do.

The marketing style of "Ted" is numerous, in addition to the light that unique offline distribution advantages, but also the use of strong internet marketing, not only in 360, Alipay, Weibo and so on, but also including Gome Electric City, subways, public transport, airports, pharmacies, hospitals, university campuses, trains, airplanes ... are doing our propaganda. Materials are particularly rich, add up to more than 30 posters, several trailers, so many viral video.

Personal stationmaster at present main promotion mostly relies on search engine--Baidu. And 2012 's experience tells us: the promotion website, definitely cannot rely on the search engine alone, otherwise will die undoubtedly. We can also through micro-blog, mailing list, etc. to promote their own web site, only do not rely on the search engine to obtain traffic on the site, in order to survive longer.

3, he is an idea of the director, to abandon himself a lot of effort to make jokes, it is necessary determination.

"When you first cut a film, say 3.5 hours to 2.5 hours, to 118 minutes to 100 minutes, there are a lot of options in this process, one of which is to continue to Xu the jokes." But he set aside a lot of quiet space, in order to let you sink down, aftertaste, think about my life, this time the journey of how to go. Changtian said, "He is an idea director, to abandon his own a lot of trouble to make jokes, it is necessary determination." ”

Personal stationmaster biggest inadequacy is not enough to insist. The temptation to face too much, just built a good website, heard that movie station to make money, do film station; is not to refuse the temptation of determination, not enough to adhere to their original goals. Choose the right path, you must have the determination to stick to it, not halfway and waste. For example, I do the website (2013 Spring Festival Gala Live www.pphsw.com) Although now has been Baidu down the right, but Google and 360 search for a lot of traffic. So personal webmaster, you insist!