What does app download station argue with mobile phone clients?

The dilemma ① technical threshold is low, easy to imitate, ② competition market is big, promotion intensity is small, ③ resource protection is poor, maintenance cost is high; ④ users are gradually turning to mobile phone. In conclusion, the dilemma lies not in having no future, but in how to transform and how to stand out among many imitators. The competitive way to enhance their own strength is benign competition, rather than suppressing each other's detractors.

Playing smart phones will inevitably download games and software. For the average user, there are three main ways to download mobile apps:

1, website download. Download the app package from the Web site and upload it to your phone in a variety of ways. This approach is ideal for Android users.

2, through the PC side software, such as the Android Pea pod, mobile phone Butler, iOS 91 assistant, Sync Assistant, WP's Tatsu-send assistant, Love application. Download from the PC can be directly installed to the mobile phone, not only save the mobile phone traffic, but also make the operation process more intuitive and convenient. However, such PC-side software tends to force the installation of mobile clients.

So the next third way is to directly use the mobile phone client to download. This approach is ideal for players with WiFi environments and mobile phones. At present, mobile client users have gradually exceeded the web and PC-side downloads. So, with the popularity of PC assistants and mobile clients, where is the future of the Web download station?

Dilemma One: Low technology threshold, easy to imitate

Ten years ago, it was a great thing to be a website. Five years ago, doing a website can be regarded as a glorious deeds. Today, the site to build the price of cabbage, plus open source system rampant, will point HTML can do a website. Even if nothing, find a template to go up a set, is a website. There are countless mobile software downloads on the Web, and they all look the same. In the face of so many imitators, a genuine website is hard to have a breakthrough competitiveness.

Dilemma Two: The competition market is big, the promotion intensity is small

Since the construction of the station's technical threshold is low. and easy to imitate, then there will be countless competitors in the market, which will increase the difficulties and competition in branding and website promotion. The first is branding, which reminds me of a slogan, "Someone imitates my face, someone imitates me," and some sites not only imitate your website UI, but even imitate your logo and name.

The second is the website promotion, is called the SEO. As a business or team of the regular website, we are conscientious, to serve the concept. And some imitators will be ranked optimization for the purpose of Black hat SEO and other improper optimization methods to catch up with you. You, who are limited in energy and time, can only watch the beat of some of the fakes.

Dilemma Three: poor resource protection, high maintenance costs

Here is the question of resource maintenance. Above said, open source system rampage, a space plus a domain name, then install open source system, buy a template, a website is built. So where does the resource come from? hotlinking! The team worked hard to gather and build the resources that were collected and hotlinking, and resource hotlinking would increase the cost of the team. Although the technology can be used to prevent the collection of anti-theft chain, but is the so-called villains outsmart, ultimately or impossible.

Dilemma Four: The user gradually turn to the handset end

This is the most fatal point, no matter how much competition, maintenance costs, but if someone uses, there will eventually be space for development and profits. But with the gradual development of mobile Internet, users have gradually turned to the mobile phone side. The web slowly fade out of the user's line of sight for three reasons: the popularity of the 1,wifi; 2, the increase of mobile screen, 3, some technical limitations.

How does a Web download station transform?

One, develop PC end and handset end product

This is the inevitable trend is also the way many large stations have been achieved. To Web-side, PC-side, mobile phone-side to provide users with app download service, this is the best and currently more popular method.

Second, the web end as a PC end and the backing of the mobile phone side

App downloads are provided through the web-browsing of the PC side and the mobile phone, and this technology is achieved by simply updating on the Web side, the PC end and the phone, and the resources stored on the Web server. greatly enhance the efficiency and save maintenance costs.

Third, the web side as a PC end and mobile carrier

Although the mobile Internet is already developing, the main activity of the Internet is the traditional internet. In the Internet, websites often play the role of carrier. A PC-side and mobile phone-side products in the market to be promoted and brand communication, the site will play a very important role. At this time the Web side not only plays a weak download service, there should also be the function of the transmission vector, that is, it is equivalent to a corporate station.

Summary

The dilemma of the app download station is not whether there is a future, but how to transform, how to stand out among the many imitators, and how to develop products that are more suitable for users and for those who mimic (competitors). The competitive way to enhance their own strength is benign competition, rather than suppressing each other's detractors.