What is the value of Weibo's new media brand marketing?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the continuous development of the Internet, Micro bo This new Century media crystallization quickly into people's eyes, micro Bo in the end how much fire? Now whether sitting in front of the computer or walking on the road, overnight, it seems that all the people are talking about Weibo, a "Today you Weibo?" Even more makes Weibo become the indispensable carrier of people's daily life.

According to statistics, China's netizens have reached 420 million. The development of social media has become the main force of the Internet in recent years, until 2010, Domestic social networking site users 210 million, BBS forum users 120 million, blog user 231 million, in the early days, the two main mainstream micro-blog representatives, Sina Weibo and Tencent Weibo has issued a microblog users of hundreds of millions of comments, a short period of 1 years to obtain hundreds of millions of users, micro-Bo's influence can be seen.

Why is Weibo so high-profile?

Due to the particularity of Weibo, compared with other media, Micro Bo with a short 140 words, simple and convenient way to send, so that you no matter where you can easily spread the first-hand information around, this way directly subversion of the past pattern of media coverage.

The rise of Weibo has also attracted the attention of many businesses. Because Weibo breaks down the way traditional businesses and ordinary people talk, people can put forward ideas and suggestions to their favorite enterprises, enterprises can also through micro-blog dialogue to understand the needs of customers, this interactive model immediately urged the micro-Bo brand marketing model, micro-blog has officially embarked on the road of brand marketing.

The real value of establishing the brand marketing of Weibo

1, the rapid promotion of corporate brand awareness and influence

Many people say that Micro Bo play is "celebrity", in fact, the situation is indeed so, from "every customer finished 140 words pry 120,000 people" caused the fission, Micro Bo "celebrity" in this classic microblogging marketing case to be perfect interpretation. And the biggest advantage of the case is that the micro-Bo forwarding cost is almost zero, which is the customer prudential products, "where the object" after the explosion of another marketing myth. The brand awareness and influence behind it is self-evident.

Another way to quickly promote corporate brand awareness is the award-winning forwarding. Enterprises through the gift of some products to guide consumers, although this way ordinary users do not need to spend money, but the world does not have a free lunch, to get the prize, you must become the microblog fans, and sometimes need to comment and forward and so on. This kind of brand marketing way can indeed in a short time quickly enhance the corporate brand awareness, but also at present many enterprises commonly used a marketing model. However, the effect of the prize forwarding can only be temporary, in order to maintain long-term brand exposure, but also need more methods to do.

2, to assist the development of small and medium enterprises

For small and medium-sized enterprises with low-cost start-up through micro-bleomycin product marketing is undoubtedly a very good means of competition, with the help of micro-Bo platform, not only can effectively promote the enterprise's products, enhance the corporate core brand influence, coupled with other consumer transmission or comment information, consumers can get the most real situation of products, Further deepen the credibility of the enterprise.

3, Enterprise new product promotion

The convenience of Weibo is that as long as you have a mobile phone, anytime and anywhere can disseminate information, for example, a restaurant on the Front Street has launched a new dish, enterprises through micro-blog can be the first time to convey the location of the restaurant, dishes taste, service and so on, faster and wider for consumers to understand product information, A full range of enterprise products to promote.

4, micro-Bo closer to the distance between enterprises and consumers

Consumers in the use of products provided by enterprises, can use micro-bo to communicate feedback to the enterprise, and enterprises can also encounter problems in some products, the information passed to consumers, to eliminate their doubts, thus avoiding the spread in the crowd. Weibo played a role as a bridge. Only the consumer satisfaction, can finally achieve a win.

I believe that with the growing microblogging market, micro-BO brand marketing model of continuous expansion, will be able to the future of the development of the Internet in the process of leaving a surprised.

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