What is title, keywords, description?

Absrtact: Today, there are a lot of people in the end of the tangled Web site title, keywords, description or to follow a certain standard to write, because this standard does not have official approval. And now many people abuse it often leads to the search engine that is

Today, there are a lot of people in the end of the Web site title, keywords, description or according to a certain standard to write, because this standard does not have official approval. And now many people abuse is often led by the search engine is considered to be in the stack of keywords and eventually developed into cheating. So, now the search engine has not valued these three items, but from some excellent websites can still see the writing rules of these things are still relatively standard, so we copy a bit also may not be.

But to understand the general writing rules of these three elements, you should first know what they are three. The following explanation is only for beginners to learn to start SEO, master please bypass.

What is title, keywords, description?

Title: That is, the site titles, that is, the content displayed in the browser, which not only users can see, but also for search engines can be retrieved, and pay special attention to it or to determine the main basis of your Web page.

Keywords: That's what we often say about keywords. Kewords users can not be directly in front of the Web page to see. You can only view the source code of the Web page. The main function of keywords is to summarize the contents of the current Web page with a few concise words. Here also involves a keyword density problem, and then discuss this keywors density.

Description: This is the same as the above keywords, is also the user directly on the current page can not see the content, but also for a Web page brief content Overview. But unlike keywords, keywords is composed of several words, and description is a complete sentence.

The general wording of title, keywords and description:

The general wording of title:

The title of the first page of the writing, is generally "site name-the main do a few words or simple description." Here to talk about personal feeling, I do optimization sometimes the relatively difficult to put a few keywords in the front of the title, the site name behind, because the search engine to give the title of the first word must be higher than the back. For example, I this blog to do "Zhengzhou seo" the word, so write "Zhengzhou seo_ Zhengzhou website Optimization _seo Basic Tutorial Learning-Douxiaoron SEO blog," and many small sites are written in this way, but not the only.

Section page and Article classification page of the title of the writing, this word the author suggested that the wording is: "Column name – the total name" and "article Classification-column name – the total name." Why to suggest this, in fact, there are many reasons online has been explained, here is not to speak more.

Content page title, the content page is equivalent to what we often say the article page, take the article page, the general wording is "article Title – Category list – Column name – site name." This is no longer said, almost every site is set this way, after all, the title of the first occurrence of the content should be the content of the current Web page closely linked together.

The general wording of keywords:

Home Keywords's writing, generally speaking, "site name + main title of several columns + main key words."

Column page keywords of the writing, the current column name and a number of sections of the category list name. Generally speaking, is this: "Column name + column keyword + column of several categories."

Content page keywords, content page keyword We also generally speaking, extracts our current page main content several key words, then write on on it, other big can not need to add, unless you are to deliberately increase the keyword density to do.

The general wording of description:

This thing has been introduced before, is the user in the site can not directly see the front desk, you need to view the source code. But the search engine intentionally reads it and extracts the content as a description of the sentence below the title of the search results.

Home Description General writing, the first page of this profile is very important, you must carefully fill out. Because in search engine results above these content users can see directly, and write good words can also attract a lot of users to click to bring more traffic. But no matter how you write, remember to write the key words of your website, and remember the last words that are easy to understand.

Section page or Category List page Description General writing, this is actually and above said the keywords of writing almost, but there is a big difference, that is description is a can read words, contains several keywords best. It can also be said that it is the current page of the keywords and headings to make some sentences to form the sentence.

The description of the inner page of the general writing, but also take us above the article page to give examples, the article page is the general words of the current page of the article to write the introduction. If it is news, then the call to the news lead into the description. The main content of this page can be summarized.

Set the site title, keywords, description need to pay attention to several basic issues:

Title: Generally no more than 80 characters, each participle in English "-" separated

Keywords (Keywords) generally do not exceed 100 characters, set five are most suitable, according to their own.

Description (Description) is generally no more than 200 characters.

The above title, keywords, description, is the most likely to cause the keyword density is too large, and then let search engines think we are intentionally piling keywords, so directly to our site down right or direct k off are possible. So now, a lot of search engines are no longer like the previous keywords we set some words as a reference, equal to say now keywords this thing effect is not very good. However, if you can write according to the norms, there are certain benefits. Finally have to mention, in these three writing process, natural harmony on the line, honestly do stand, in order to achieve the ultimate victory.