What is User experience analysis that lets users leave your site?

Source: Internet
Author: User

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Before in the illustration of the Internet to see a picture, mainly talking about the user experience, feeling very interesting, so I want to write out, to see if your site visitors for these reasons and exit it? So as to improve your site's repeat, improve the user experience.

Error navigation

When users enter your site, the first thing you can see is the navigation of your site, if your site navigation is too complex or inconsistent navigation, then users are dazed, deeply desperate, and even furious. Site navigation is too complex generally reflected in the large web site, these sites are generally very deep navigation, most people will be more than three layers, when users find a thing will be too difficult, thus greatly reducing the user's experience. There is also a contradiction is not clear at all, do not provide those positions unknown and unclear steps of the visual elements, and sometimes see those in order to SEO and SEO layout of the navigation is really no language. Of course, you don't want your users to feel that way, what can we do to remedy the problems that arise?

  

(1) Modify the navigation to make it more reasonable, intuitive and easy to understand. Navigation is to give users the direction, should be done to make people see at a glance, intuitive and understandable. Conversely, overly complex or contradictory navigation can only be discarded by users.

(2) Try to set up the navigation group in the central location, the larger website can add the site map, this includes both the XML form of the site map, also includes the HTML form of the site map, not only to users understand, but also to search engines understand. If you do not understand how to create a site map, please see "make clear site map, let your site included" Fly up "before the article."

Too much advertising

In the near future, Google recently updated its algorithm to mention this point, that is, if you decide that your site has too many ads, then your site ranked less competitive. Think about how you would think when you go into a website and see the full page of pop-up ads and anime ads encroaching on the entire browser, you'll definitely feel that the site is less trustworthy. So in order to avoid too much advertising, xiaoding has the following suggestions:

  

(1) cannot let the user first see is the advertisement. Generally in the site vision best left corner or middle position do not put ads.

(2) Do not use the already do not want pop-up ads. Don't let ads block content that attracts your users. Usually see some websites, in the article in the upper left corner of a very large advertising map, so for users is not friendly.

(3) Don't let the advertisement Sun Bin take the master, occupy the big page.

Bad content structure

Poor content structure reduces the visitor's access rate and ensures that your content (especially your contact information) is easily discovered. It is estimated that nearly 50% of the business is The Tan because customers have difficulty finding the information they need. For some of the most eye-catching places like phone calls, such as the right or left side, avoid distracting emails or phone calls and addresses from different pages. To avoid the above phenomena, we can make the following remedies:

(1) Don't let visitors cast their nets around and can't catch the information they want.

(2) Classify similar information clearly and concisely. This is more concise and clear.

(3) Consider the use of bold title, emphasis on keywords to facilitate visitors to search.

Forced use of audio and video

Most people value their ability to digest content, and automatic playback of audio and video disrupts sight, reduces understanding, and makes users resent it. Some sites in the site to put a lot of video, so much more increase the speed of the site, so that users wait longer, but also automatically play audio, which will interfere with the user's browsing experience. For the above problems, we can take one measure:

(1) Give users the choice of video or video, do not force the choice, if set the automatic playback video, to ensure that there is a close window.

(2) Sometimes, a simple picture can explain the content of the video. Try to see what is most appropriate.

Force Registration

This is like adding a natural barrier when a user needs to log in before browsing some content to see and automatically jump to the login page. A mandatory registration barrier like this can lead users to look elsewhere for information.

  

Avoid pop-up windows before the user browses certain content. In this case we want to avoid the Web site to the user barrier. If the user must register, tell them the benefits of registration, give examples or comments when registering.

Boring content, boring design

Users are not going to remember a Web site with no purpose, no interaction. Data show that 40% of customers do not regain access to the site after a failed site experience. For this situation, if used properly, very simple style will add a lot of points for the site. Make sure the site is effective so users can find what they want.

Poor readability

For some sites, the most basic is to typesetting appropriate, color not to be confused, text not too much, otherwise it will reduce the readability, and ultimately reduce the user experience. For the site do not use exaggerated font style, to avoid pixel image and weak contrast, and for most sites, the use of too bright, dazzling colors, users will be distracted by the unpleasant. For the above problems, suggest that if the budget is adequate, hire a designer. The color palette, typesetting and tone of the website greatly affect the user's visit rate.

Low Update frequency

If you've found a balance between interaction, web design, and content construction, it's becoming perfect, but don't forget that the site content needs to be constantly updated. Do not use the slogan "website is under construction". Users often equate "web site is under construction" with "site rarely updated". For this to happen, there are the following measures:

  

(1) To maintain the real-time content of the site and freshness. This will not only increase the user's interest, but also improve the search rankings.

(2) Try to add a blog to the website. With a blog, you can easily provide users with the latest content products information.

For the above listed is usually people often overlooked a little, when your site traffic is low, think of visitors because of the above reasons to quit it? Improve the rate of repeat, improve user experience believe is our website has been to consider the problem.

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What makes a user leave your site? "by Chongqing SEO prepared, reproduced please specify the source of Chongqing SEO http://www.dingxiaohome.com/seo-skills/687.html

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