What's the use of tracking and promoting keyword rankings
Source: Internet
Author: User
Bidding to promote friends will be plagued with such a problem, the effect of the promotion is not good how to track the effect of keywords what effect. Therefore, it is easier for us to understand why he is difficult to solve the problem of bad results, http://www.aliyun.com/zixun/aggregation/17183.html "> Help customers improve the promotion effect, even" All kinds of adjustment can not solve the problem ". Small head Intelligent bidding software small series think that he is facing the most critical problem, is his 2nd, he did not do a good job tracking the keyword.
What's the use of tracking keyword effects? In short, by tracking the promotion of keywords, we can clearly know, which keyword conversion effect is good, which words conversion effect is not good. So when it comes to optimization, the purpose is very clear:
1, the conversion effect of the word, we continue to vote, increase the intensity of investment, the phrase, open wide, the whole region, increase the time period, and constantly expand the word bid cast;
2, the conversion effect of the general word, do more targeted delivery, in the place and time period, and do a good job of negative keywords;
3, the transformation effect is very bad word, also optimize what?
Understand the promotion of each keyword effect, then, do not need a variety of adjustments, simply need to adjust, promote the effect of promotion will immediately immediate.
If the effect of the keyword tracking, adjusted after the effect is not good, then need to look for other reasons. SEM is a system engineering, all links need to cooperate, the key word is just one of them. Is there a problem with the landing page? Is there a problem with the server? As a promotional staff, we need to do a good job we should do, but also to learn to pay attention to other aspects of the work, a comprehensive and in-depth understanding of the SEM, understanding of your business transformation process, so once what problems, You can analyze it from all levels, rather than simply stare at the account itself.
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