When event marketing meets the news PR changing bottle does not change the dressing why is it all the time?

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When event marketing meets News PR

The saliva war takes the lead in the micro-blogging, takes each road to add the V the Horse, the sketch hand and so on the exaggeration, expected the reason quickly to flee on the micro-blog popular list, becomes the hot topic. Then the front extends to the BBS, paste and other Highland, such areas have a strong community culture, concentrated a large number of users with similar characteristics, if the war here, must be a person to lift the table, group response. When the event fermentation heats up to the point of being out of hand, the instant aroused the attention of the media, so the news people come forward, in the name of light and justice, reported this incident to reveal the truth, writing when not soft.

When event marketing meets the news PR, like small little lovers finally get the card, can blow wax down to do business. The incident quickly under the cover of the title party, Rong Deng major news portal home, perhaps hand-slip open the web window is to report the news of the event. People can not help but sigh, this is really a big deal! To quickly pay attention to micro-blog, stick to see the insider blasting.

So, a perfect marketing planning case staged. In front of the blue screen is sitting party B, they are calculating such as Zhimakaihua flow, this time the performance KPI is not a problem, the face of the strange smile. Yes, this is the usual trick of party A and party B, and repeated siege will triumph.

Why does changing a bottle not change the dressing?

No topic, then create a topic, and then the topic of the moment will be fired into hot spots, news PR take over and spread, so the new, tried. Event marketing, News marketing, microblogging marketing, social media marketing ... All kinds of marketing in these years are endless. Onlookers have not yet discern what is going on, and with another marketing strategy strong.

All marketing is weak marketing, party B is well aware of the characteristics of users, herd, curiosity, love show off, lust, laziness, love talk ... or face such blatant words, you will be very despised. But in the daily behavior often unconsciously, three people for the Tiger story is the best example.

Event Hype Marketing model is simple and direct, and the effect is obvious, you party B is familiar with the way, as long as there is sufficient resources, the amount of transmission is absolutely guaranteed. Marketing 1.0 times, as long as the sales is for the oral defense experts can guarantee sales. Marketing 2.0 times, the practice of refining products, prices, channels, promotional 4p theory, in the traditional physical marketing in the way. Then into the Internet era, but also the marketing of the revolutionary era of 3.0. The mode of communication from arousing attention (Attention)--generating interest (acquires)--Cultivating desire (desire)--forming memory (Memory)--Transforming the AIDMA model of action to attract attention (Attention)--generating interest (acquires)--Information search (search)------------------aisa mode of experience sharing (Share).

Party B's All-pervasive marketing strategy gradually contribute to each of the communication links, so you can see the network is full of the title party, plus v large, the appeal in the hands of the pioneers. And every time there is any big event hot topic, hand, grass root large, brick home, called Beast, the portal news all out, bound to group Rush. True who is behind who is forgotten by the user, mercilessly abandoned! Even one day you have inadvertently browsed on Taobao information, the next day when you go online to which site will see the product recommended ads, even if that product is a coffin.

Who the hell is swimming naked?

Buffett has a famous saying: "Only when the tide receded to know who was swimming naked." "To warn investors that when the short-term irrational market factors (overly optimistic or overly pessimistic) recede, you will know who is investing and who is speculating.

This remark applies in the Internet industry marketing person, the situation immediately becomes: when the marketing tide surges and comes, panic, eyeful is "out of the big deal" the mouth foam horizontal fly. Then wake up the next day is a set of waves surf the shore, the psychological bottom line of netizens was again captured. Over time, rotten wood can also be carved, iron also hate gang, netizens more and more difficult to mobilize the excitement, the number of sudden death of party B more and more, each page on the spread of events more and more shocking. Such a cycle, netizens said I was tired, party B lift Table slam keyboard, party A to buy a table. The tide back, found that everyone in the nude swimming ...

Shame on the body, should we re-examine our marketing model?

1, we are familiar with the weakness of human nature, then the user's needs, user experience?

2, we create gimmicks, topics, but also ensure that the quality of the product is also perfect?

3, we spread the hot, creative, and set up the brand, the image of the enterprise?

4, we copy the marketing technique is very enjoyable, then the essence of marketing is what?

No one is easy this year, this side to block marketing large, cut off the mass function, there is a river full of zombie powder Montreal Jump, that who also inserted a foot in the acquisition of WHO, the user looked uncomfortable also poured a basin of water, brick home looking at the wrong also to splash a cold water, is not like the weather so hot. Who is laughing behind the scenes and who is taking the benefit of the fisherman?

The idea of who is not easy, that only more efforts, more desperate marketing. Users for the king, marketing for the emperor. In order to win the result, only silently wipe away the tears of the eyes, write strategies to ...

This article is the green light Nano-Materials Network Marketing Department original reprint annotated source http://www.gllg.com.cn Thank you!