When online shopping no longer tax-free: China SEO where to go?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Recently, the Wuhan State Tax bureau on the famous Taobao shops-"My 1%" women's shop opened a denomination of more than 4.3 million yuan in China's first net store tax, thus, online shopping market "tax haven" of the laudatory name officially become a history.

At the same time, after nearly a decade of rapid development, the total amount of China's online transactions in 2010 has reached 523.1 billion yuan, an increase of 109.3% over the previous year, accounting for social consumer goods retail total 3.3%. A large number of enterprises, individuals scrambling to set foot on the net, this in addition to the attractive wealth effect, the effective evasion of tax is also an important reason.

Tax reform: Network business costs into the "long rising channel"

In the 2010 years, with the increasing population aging pressure, the rapid increase in resources and environmental costs, the global dividend continues to decline, the past 30 decades has been the rapid growth of the Chinese economy has come to a major transformation, the big shuffle, the eve of great change. In the absence of change in the current political and economic system, the adjustment of fiscal and taxation system has become the important hand of macro-control.

"At present, China's tax system is the income tax plus circulation tax model, over 60% of the social retail product macro tax burden is the main reason for high domestic prices." In the ' Twelve-Five planning ', the increase of national income from the slogan to action of the present, reduce personal tax, expand the corporate tax base is likely to be the main way of tax reform in recent years. Therefore, the net business tax burden will soon enter the long-term rise stage. "Lo Jiaqing, chief network economic analyst at SEO information dissemination Network, commented.

In fact, after the "my 1%" to pay the news of the huge tax spread, many shop owners expressed anxiety. "Just sold a few things on Taobao, I heard to be taxed, this is not to let us have not high profits continue to be diluted?" Learning Machine Agent Mr. Zhang said.

Choice: SEO will be to the direction of comprehensive promotion breakthrough

Although the post-financial tsunami era of all the Internet has created a recent search engine optimization (SEO) Industry a rare boom, but the prevalence of the impetuous, Xu Hua Wind also blew into this field: some of the industry to use a large number of "black hat" skills to cheat rankings, create false links, Non-platform abuse of bad advertising has again become a network of public nuisance, and even for some engine operators frequently rebuilt rankings to expand their proprietary promotion business to create a rare excuse.

However, in the global economic stagflation trend has become, the domestic network business tax is gradually rising, the Chinese SEO industry faces the challenges are increasingly grim. "I said early on, too many people realize that we are not good, because it will increase the difficulty of prioritizing keyword sequencing, and will lead to increased workload and reduced value of work." Once the economy is difficult, SEO companies will only be more will not be less, but their price will only be less. "Poly Hai Technology Senior network promotion personage Lin Jiawei said.

In this respect, Lo Jiaqing's attitude is much more optimistic: "Regardless of whether the industry changes, the future of the SEO will be farewell to the mechanical paste into the era of comprehensive promotion-that is, to create a high signal-to-noise ratio of hard environment to improve search engine capture efficiency; Create original content, topic, create a good soft environment, attract traffic to obtain Word-of-mouth new era. Sometimes washing a dish is not necessarily a bad thing. ”

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