Where is a new business model that can match the profit scale of a group buying site?

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We often put "disruptive innovation" (disruptive innovation) on the tip of the tongue, "destruction" (disruptive) exciting and hopeful.

For two years, there have been entrepreneurs who asked me, after the passion of the group buying website, "where is the next groupon"? "

I gave a longer answer than he imagined, and it was a proposition, but two years later, we still see "more group buying sites" running out, using the "Daily Good Kang" (deal) model to sell other things, such as selling snacks, selling coupons ..., all great ideas, but also a bit of a disappointment, Are there any other ideas besides the "daily Good Kang"?

We may be able to understand first, the group purchase site is how to do disruptive innovation. You know, the world in the pursuit of innovation, the Internet is the pursuit of innovation, so, if you want to do in this world of innovation in the network to do "disruptive innovation", it must be a master of the master! In the end, where is the disruptive innovation?

From a simple point of view, before 2009, on the internet to sell things, has been carried out for at least 15 years, this 15 years, the Internet from the book to sell (because it is easy to show, only to shoot book seal), and then sell clothes, hats, bags ... Then sell fresh food, air packaging ... Everything is sold, nothing strange, but there is something, 15 years, has been unable to successfully sell on the Internet.

Like what?

Like, restaurant service, can you sell to the Internet?

Those restaurant recommended Web 2.0 sites, not counting! Those rating the Star Restaurant website, or 3D look int ' I ... It doesn't count! Because, no site has ever been successful before 2009, through the Internet, selling restaurant services. Because, the so-called "sell", should be on the Internet "direct credit card" to buy restaurant services, and then to spend.

It was not until 2009 that the first group purchase site appeared, netizens finally started on the network, for a half-price tickets, online pay directly! Pay the money, the exchange of that ticket, be a good collection of netizens, as the collection of what important things, and most people will be scheduled to spend, buy site ham rate (regret rate Relatively low, successful so many restaurant services, so online directly "deal"!

The best thing about this model is that there is no "absolute" demand for these people. We can say that if today they passed a steak house, although the original love to eat, may not necessarily choose to go in, but, the same group of people saw the steak house on the purchase site on the sale, but it is possible to buy a two-person, save it, the next can go to eat In other words, such a system is really "creating" demand.

So before I ask "where is the next Groupon", I think the question is: what other industries can we sacrifice for the next similar disruptive innovation?

The disruptive innovation of restaurant and service industries by group buying sites clearly has to be characterized by the following two points:

Feature one: it can encourage consumers to buy directly online, not just to advertise, and the profit model of this site is certainly CPA rather than CPC or CPM.

Feature two: It can motivate consumers to "can't help" under the circumstances of the impulse to buy, consumers may not normally want to buy, but now at this time, his needs, but is "created" out.

You can have an industry to see, think about whether this industry can have the above two major features? If not, then, please think carefully about how to bring these two characteristics to the internet to sell. When you lock an industry, the "Good Day" is definitely not necessarily the "best option", although it is not necessarily the best option! But, let our young hearts together brave again break the existing world, let more industry through the network, the destruction of the "new Money" bar!