Who destroyed the operator reform?

Recently, on the fusion of communications news in the net, for a time, on the operator "reform" and "subversion" of the sound. And regardless of the market prospect of fusion communications, operators are willing to "reform" and "subversion" after all, the incident good. But think carefully, the operator of this reform is not initiative, but in the Ott constantly forced palace under the helpless. If there is no large-scale promotion of micro-credit, SMS business is dying, will operators make such a reform? Personally think: No.

So who is destroying the power of the operator's reform?

First, the operator's user thinking is a false proposition

4G licences Since the release, the carrier tariff down significantly, although users have complained, but the price of communications compared with a few years ago has been significantly cheaper. Operators in the introduction of new tariffs will be comprehensive analysis of user data, as far as possible from the user point of view to design products.

However, operators in the introduction of products need to take into account market interests, as far as possible not to disrupt the communications industry to establish a balance, so the three operators are like prisoners in trouble, they think, is how to balance the users and interests.

Of course, businesses are profit-making, this is understandable, so while the three operators have tried to touch the bottom line for the market in recent years, and the balance has been pulled down by the market again and again, it is not possible for operators to launch a balanced, ultra-low-priced or even free communications product, because most of the revenue from operators comes from users.

But internet companies are not the same, although they are also for the purpose of profit, but the user is its root rather than capital, revenue based on the user rather than from the user. So their user mindset can ignore the balance that other industries have built up for years or even decades, aggressively enlisting users in return for considerable revenue and value-added profits. This is also the user's income-oriented before the company in the face of internet intrusion is an important reason.

It may be rude to think that all the user thinking before the company is a pseudo proposition is somewhat too arbitrary, but when you find a balance between users and interests encounter the "disregard of the rules" of the opponents, then your so-called user thinking is a weak burst.

Two, the blue sea that is stirred by the KPI

KPIs should have a guiding role, but operators in the huge internal and external pressure, KPI is only a rugged continuation of last year 5 billion, this year 6 billion, next year 7 billion ..., the KPI will rarely adjust to market conditions, if only from the operator KPI to see the communications market, seems to be good every year, it is difficult to detect market tariffs have been developed exhausted , 20 years ago, the blue ocean has long been bright red.

Reforms are bound to bring sacrifices, not overnight, and perhaps two years of double income, but at the cost of halving first income, no one is interested and courageous enough to carry out reforms under the pressure of continuing KPIs. According to disruptive innovation theory, operators, as mature large companies, simply cannot lead subversive reform and innovation.

"Better to lose than to be wrong, not to be defeated slowly"

A friend commented on the Fusion communication: "Reform rather than wrong, not to be defeated by slow", but to the operator to say the opposite, Fusion communication is an excellent example, it than micro-letter large-scale promotion late three years, three years, the development of mobile internet has already surpassed China Mobile any smooth reform can catch the distance.

But operators are not afraid of slow, they are afraid of the wrong. Stones's reforms, no matter how well calculated, can not predict the next foot will be empty. No one is responsible for the cost of the air, operator this ship is also absolutely difficult to withstand such a failure, so he would rather plunge into the storm, believe that rely on the ship's own strength can withstand a period of time, but also do not want to adjust the rudder, sailed to the unknown sea, until the other ships to try to confirm the safety, he will be a little At this point, other ships have long gone smoothly to the sea.

Operators represent an era in which the era will not bow, or for a long time, he will not call a curtain call, but a variety of factors that bind him to become the leader of another era. In an era that does not belong to the carrier, he can only be an unqualified follower.

Perhaps, to the operator, reform itself is a pseudo proposition.