Why article browsing high jump rate higher

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Today, the author because of a question and ponder, why the article's browsing volume is high, but its bounce rate is often higher? I believe that doing SEO time is long, when the conversion rate is getting lower, it has to appear this problem. Like the author today to see their own former responsible for the medical station, although some articles ranked very high, the search volume is very high, but from the outbound page is often seen this page. In view of this question, the author carries on the analysis, the insufficiency also hoped the predecessors pointed out.

Why does the article browse the volume high, jumps out the rate to be higher?

Reason one: The marketing of the article is poor.

The author carefully read the previous written medical articles, more for public welfare is stronger, although there are interspersed marketing, but not obvious. However, from the present point of view, for users, more concerned about the public good. Because we do is the brand, not alone to do the flow. If there is a simple flow, but no conversion rate, is the current results. Therefore, we often use search engine results, it is not difficult to find this one problem, ranking in front of not necessarily the best, is such a truth.

Sam: We update an article every day to consider why to write this, for users, more need is what, you have to add it. Only the details are done to ensure that when you read the volume of the article, in order to effectively control the jump rate problem. The so-called "rainy day" is probably the truth.

Reason two: The content of the article is not consistent with the title.

May be many friends of the content of the article and the title does not match do not understand, more friends asked: "If the content of the article and the title does not match, the search engine how to give high rankings and browse volume?" What needs to be corrected here is that ranking good browsing high article is not necessarily the user needs the article, the bad article is not necessarily a special poor, so, if you appear similar problems, you need to examine their own article is not belong to this kind of situation caused the jump out rate high.

Sam: The content of the article is not consistent with the title is a very common phenomenon, for example, at ordinary times when users search for an article title, it is generally considered what they want to content is not for no reason click. So, from this point of view, the content of the article is not to be ignored, if your content and title does not meet, it is obvious that users will feel that is not what they need.

Reason three: The page load time is too slow.

In this matter, the author carefully looked down, our site does not open the speed is not particularly fast, different browsers open the speed of different, if it is slow search engine, half a day can not open, oneself and so will be upset, if put yourself in the user's consideration, this is indeed a problem can not be ignored.

Sam: The major search engines, especially Google earlier on has publicly indicated that the site's load time for a site's importance, at the same time this factor will also affect the ranking of the site. For our site, if our loading time is too long, it is often very easy to arouse the dissatisfaction of visitors, will eventually leave our site directly.

Reason four: Unreasonable window jitter.

The author has had such experience: is to open a page equivalent card, card for half a day there is no response, not very easy to react, mouse click on the appearance of direct to the business consulting. The general appearance of this situation, the author will directly close the page, search engine to find the page, which is unreasonable window jitter caused by the problem.

Sam: We can understand is to do the network marketing, operating a site is the goal of a capital amount of income, generally through the site's ads to enhance the user experience, click Profit. For the window jitter, it is best to do it, preferably less use or not to play window ads, because through the window ads to gain a little profit will sacrifice the user's friendly experience of the site. Or you get a certain amount of profit at first, but when other sites are upgraded, or users have high demand for their sites, it will naturally lead to low conversion rates for your site.

Reason five: the page jumps suddenly.

Page jumps are more common in medical sites, everyone consider their own article page although the ranking is better, but the jump rate is relatively low, will automatically jump to their own landing page, the more perfect page to show, but the page suddenly jump but make users close, resulting in low conversion rate.

Sam: page jump itself is a way to reduce the user experience, we are doing online marketing, we need to consider is that our users are real, not like the search engine, has been in the simulation of user search, so that we need to consider is, do not like the page jump, can not find the content they want, Would you like it for users? So you have to consider the user experience.

The above is Sun Chen analysis of "Why the article browse high, jump out rate higher?", of course, the impact of the jump rate is still a lot of reasons, I may not tidy up the comprehensive, but also hope that everyone add qq:331055515 inform, thank you for your attention.

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