Why can't you refuse cloud computing?

About cloud computing is always full of entanglements, you can hear the opposite of the voice and the case, like the Spring Festival and the usual days of Beijing's traffic is full of the gap. 30 years into the PC from invention to popularization, cloud computing will take more time, both large and small, to get close to cloud computing at the expense of immediate interests. The key to success is the ability to find new business models, and to play the potential of cloud computing and create value. ZDNet Magazine "Why You can ' t afford to resist the cloud" reveals the HSBC and recruitment of talented companies to apply cloud computing case, it is not difficult to find some inspiration. The following are translations, slightly modified.

Cloud computing can save both basic and operational costs, but more crucially is the ability to find new business models and create value.

While many people are still dismissive of cloud computing, they find it increasingly impossible to ignore its existence. This is not just because the business case for cloud computing is getting stronger, and cloud providers are addressing a variety of issues every day. This month, along with the release of its storage gateway, Amazon established an interface between AWS (Amazon Web Services) and enterprise data centers, making S3 storage (Amazon simple Storage) as easy as using iSCSI.

A few days ago, VMware released cloudy devices on its cloud-casting platform, eliminating the concerns of cloud providers locking users. Of course, the use of this "hybrid" system can also cause trouble. The point, however, is that cloud providers are trying to change the user's understanding.

At the same time, the success of business projects is proving that cloud computing is a trend. A few days ago, I heard about two companies that were out of tune with cloud computing and made a 180-degree shift. A spokesman for two companies announced the news at the European Cloud Computing Conference in London.

HSBC stands on the side of cloud computing. This may change the notion that cloud computing is just a patent for small businesses and green-looking companies, and that big companies are equally well off. Barry Childe, head of global markets and innovation at HSBC, has shown confidence and enthusiasm that cloud computing helps us reduce complexity, dramatically reduce costs, and provide the best IT solutions. "This is not a fog piece (vaporware), it's a real end-to-end solution," he said at the end. ”

Although no details could be disclosed, Childe said cloud computing had exceeded his expectations. When I asked him, "I wonder, does cloud computing help banks deal better in simple day-to-day work, or do they perform more well than traditional businesses?" Childe answered my question and stressed: "We're doing something that we never dreamed of a few years ago." ”

In stark contrast to HSBC, Geoff Newman, CEO of recruitment Genius, said that in just two years cloud computing helped us grow from a small company that invested only 10,000 pounds into a company with a millions of-pound business. Newman describes how recruiting talent companies apply cloud computing: Recruiters use customized templates to post ads, filter candidates, find suitable candidates through online tracking systems, and arrange interviews.

Behind the scenes, cloud computing is invoking a variety of infrastructure resources, a fair game that is changing the rules. All employees are using Gmail, Basecamp, Dropbox and Voipfone to complete a variety of tasks. The company stores the candidate's CV on AWS, saves its Java code base and Google code, and runs it on Azure's SQL database. All of these files are backed up to jungledisk. We used the server of the British cloud operator elastichosts, video through Vimeo to get support, Monotype imaging that fonts.com to provide us with online personalized fonts. Even we can use cloud computing to hire programmers who develop apps and pay by the hour. "We can quantify labor and cloud computing capabilities if necessary," Newman said.

With minimal infrastructure and operating costs and direct access to online job ads and social media, recruiting geniuses completely subvert the traditional business model of recruiting agencies. "In 2009, we realized that we had broken our own recruiting agent model, but it produced an exciting efficiency," the recruiter said on its website. ”

One voice warns us that every IT executive tries to discard cloud computing as a fashion or just another means. Only a real grasp of the potential of cloud computing can create new business opportunities, not just startups like recruiting geniuses, but also large companies such as HSBC. As cloud computing matures, ignoring cloud computing is not just futile.

(Responsible editor: Liu Fen)