Why China does not have a world-renowned brand of American media refers to the fierce domestic competition

Xinhua Beijing, July 20, China is known as the world's factory, but even the best Chinese companies are not well-known.　　"The simplest explanation for China's failed to make a global brand is perhaps a fierce domestic competition, with hundreds or thousands of companies competing in the domestic market in most production areas, leading to a very low profit," Newsweek magazine, 27th, published in an article entitled "Ordinary Giants". The article takes China's Huawei Group as an example to point out that Huawei Group may be the best company you never knew, and this is the big problem facing China. Of the latest Boston Consulting Group's 100 "Challenge companies" list, there are 36 Chinese companies, not many in any other country, but most are less well-known than Huawei. The Huawei Group, founded in 1988 with less than $4000 trillion as its start-up capital, has grown from a small importer to a giant – earning 43% per cent last year, more than $18 billion trillion – and is now likely to become the world's second-largest maker of telephone hardware after Ericsson. Businessweek recently ranked it among the world's 10 most influential companies, with Apple, Wal-Mart, Toyota and Google.　　Huawei, however, is one of the lowest-known companies in the world. This March, the Chinese leaders have called for the creation of high-quality, high value-added, innovative and service-perfect enterprises. But Huawei's success has been built on traditional Chinese operations-selling products to other companies rather than directly to global customers, and competitive advantage is low prices, not innovation.　　Even if Huawei were to confront consumers first, it would be in trouble because of its unclear ownership and leadership. Meanwhile, the perfect combination of technology and marketing, as Google and Nike does, is an art that Chinese companies cannot grasp, and Lenovo and Haier are less successful in trying to acquire well-known brands, and some of the recent buyers of foreign companies are willing to fail.　　The integration of Western companies with Chinese companies is likely to encounter cultural conflicts. The article says the rumors that big Chinese companies are linked to the government are a sign of danger to customers. Every successful marketing provider knows that impressions are important. If Huawei wants to nurture only a few business customers, it may be able to explain it directly to them. But if China wants to build some famous brands in the global consumer market, it needs another example, a company that is interested in building a well-known brand.