Why did Huiyuan turn from a son to a pig?

National brands can not be limited to the protection of the acquisition of such a simple, but from the expansion of financing channels, standardize the market competition selling order and so on to really help Huiyuan, to help other more struggling private enterprises.　　Article/Sinorama reporter Chen Xiaofang comprehensive report 6 months passed, breed has not hung heart with a paper announced and was hollowed out, he and Huiyuan turned a circle finally returned to the original point, at that moment, he is happy or sad? This is not a long half a year, for breed is like a century.　　From the first decision to sell Huiyuan when the abuse sound, to later prohibit the acquisition of Huiyuan when the sigh of sound bursts, from the beginning to the end of the play, the protagonist seems to always only breed a person. Although breed has long indicated his position: the Ministry of Commerce batch not batch all good! Although the news that the Huiyuan was banned from the takeover was announced less than an hour later, breed in foreign countries made a lecture to the regional manager through the overseas call: "Huiyuan respects the Commerce Department's decision not to sell Coca-Cola, we have to do well and repay the country."　　However, when people see breed again, they do not feel the slightest relief.　　What does Huiyuan mean for breed? Is it a son or a pig? And why does Huiyuan always escape the fate of being sold?　　The feelings of the son commercial pig about Huiyuan is not a pig's discussion stems from breed's remark. September 6, 2008, in the public opinion of a bombing, breed public response said: "Enterprises to be a son to be raised as a pig to sell."　　"For a time, after some people's interpretation, Huiyuan has been equated with pigs."　　However, just a little review of Breed's founding of Huiyuan, we would not have been able to draw such a conclusion easily. In the spring of 1992, as Deng Xiaoping spoke in the south, a man in Shandong province was inspired to resign from the position of Deputy Director of the county commission and asked to go to the enterprise. This person is breed, Huiyuan is in his hands on the birth of the homeopathy. Like other entrepreneurs, Breed also suffered a dilemma: the difficulties of restructuring, the pain of quality, the cruel capital, the market changes ...　　However, the sequence of stone, involved in dangerous shoals, Huiyuan eventually or in the breed of meticulous cultivation, growth for the "Chinese juice industry's first brand." By the end of Breed announced the sale of Huiyuan that day, he and Huiyuan have been 16 years.　　If Huiyuan is a breed pig, how persuasive is it? Breed to sell is not a pig, but carrying his own personal management genes, cultural concepts and 16 years of great effort. Zhu Yu, deputy Director of the Asia-Pacific Case Center in Zhongshan University, said in an interview entrepreneurs to their own enterprises have a deep sense of affection, but also strong psychological ownership, in their hearts the value of enterprises beyond the pure economic value, it is often difficult for entrepreneurs to give up the control of the enterprise, after all, to be raised by their own hands　　Son "as a pig" to deal with a difficult psychological obstacle to overcome. "For an entrepreneur, a business is like his son, and without the last resort,is not willing to sell.　　Said a well-known marketing expert. However, if you put aside the so-called emotion, from another point of view, trading Huiyuan is only a business event. Mr Welch sold all of his TV plants and oven plants, which yield less than 10% of his assets, and was scolded as "butchers". Li Ka-shing has been trying to sell it at a high price from the first day of his venture.　　Mr Welch, Li Ka-shing can sell the enterprise, why can't breed sell? This is why breed not only in public places to see his last resort, but made a "sell pig" of the reason bar.　　After all, emotional attribution, business to business.　　Huiyuan's doomed to be sold?　　In fact, it is not difficult to recall the growth process of Huiyuan, it has been repeatedly "sold". In the 2000, Huiyuan encountered financial difficulties in its development. 2001, with the establishment of "Huiyuan" dream of Breed began to find strategic partners.　　After the financing was limited, Huiyuan decided to form a joint venture with the then-healthy DeLong and sell 51% of the controlling power. Two years later, DeLong into the capital chain rupture crisis, detect dangerous breed resorted to all the tricks, at the "bet" way, eventually from the de Lung to regain control of the source of Huiyuan.　　A year later, the "DeLong system" collapsed, Huiyuan became the only one of the dramatic retreat of the company. After a false alarm, breed began to dormant on the capital road, while there are still plenty of drinks giant to extend the olive branch, including Pepsi, Delicious, Danone, reunification and so on. After two years of painstaking observation, Huiyuan finally chose unification from Taiwan. March 2005, unified access to Huiyuan, to about 250 million yuan to hold a 5% stake in the joint venture company.　　However, due to the "investment limit" set by the Taiwan authorities, further cooperation between the two sides was eventually left unresolved and reunification had to be withdrawn. Then breed found another "suitor" from Huiyuan, the French Danone group.　　In July 2006, Danone joined the United States Warburg Pincus Fund, the Dutch Development Bank and the Hong Kong Benefits Fund to acquire 35% per cent of Huiyuan's shares in 220 million dollars, of which Danone held 22.18%. It was not until September 2008 that Coca-Cola set off the high price of Heaven and man-18 billion Hong Kong dollars wholly to acquire all the shares of Huiyuan, pushing Huiyuan's selling experience to an unprecedented peak. In eight years, breed four times to sell Huiyuan, and once more thorough, the price is also higher than once--first DeLong 510 million buys 51% equity, the second unification 250 million buys 5%, third Danone and so on 220 million dollar buys 35% Stakes, fourth time Coca-Cola 18 billion Hong Kong dollar buys 100% equity,　　The price has risen 17 times times.　　Of course, Coca-Cola is not a company that burns money, the reason why to buy Huiyuan at the price of 3 times times before the market is close to Huiyuan, there are two reasons: first, the acquisition of Huiyuan, to help it eliminate a competitor; second, Huiyuan's production base, equipment, channels and leading market share can be owned by all.　　Why did Huiyuan become a pig? Although the merger case was rejected by the Commerce Department, breed in the media interview still blushes said: "Enterprises when pigs to sell in 10 years, 100 years there is no mistake!"　　So how did Huiyuan become a commercial pig from an emotional son? According to the insider revealed that the face of Huiyuan to sell and do not sell the problem, breed cried two times.　　Once last year he signed the last word on the deal, and another time this year when the Commerce Department banned Coca-Cola from acquiring Huiyuan. Zheng, a professor of economics at Renmin University, points out that "breed's cries are actually part of the first generation of founders ' fatigue mentality."　　However, when most Chinese netizens are cheering and the whole world is talking about the right and wrong of the breed of Huiyuan, how many people really care about the true feelings of the parties? Expert analysis, breed want to sell the company, there are probably the following three reasons: first, the pressure juice industry good development prospects and the entire industry a higher degree of marketization, attracted a large number of funds into. In addition to Mengniu, Wahaha, unification, Master Kang and other Chinese brands have intervened, foreign industry giants have begun to rob this cake.　　For example, Coca-Cola only a "Beauty juice source" Fruit Orange won 9.7% of the Chinese fruit juice market share, greatly shaking the Huiyuan 10.3% of the boss status. Competition has become ever fiercer, and the reality is getting more brutal. Huiyuan's 2008 Annual report showed that after-tax profits tumbled 80% to 88.9 million yuan from 2007 's 640 million Yuan. Annual sales of 2.82 billion yuan, up 6.2% year-on-year. But the gross margin fell from 35.7% to 32.2%. The reason for the decline in gross margin is that the cost of 80% of the raw materials, especially concentrated juice and fruit pulp, and fruit juices, rose nearly 30%. Although Huiyuan's business scale is still expanding at a rapid rate, it is not a bullish market for the long-term investment. Huiyuan's share price fell to half the year before it was announced as a Coca-Cola takeover in early September 2008.　　In addition to the market competition pressure, management pressure, capital pressure, talent pressure, etc. is also let breed headache problem. Second, financing is difficult to foreign companies, there are vicious competition. Huiyuan, a member of the private enterprise, is also worried about the source of the funds when it is bigger. However, compared with the powerful state-owned enterprises, private enterprises in the face of crisis, but also faced with financing difficulties, high taxes and the lack of policies to foster the problem. Today's Huiyuan and breed have been stuck in such bottlenecks.　　In such a context, what better way to develop a business than to sell it to a powerful enterprise? Third, the big environment in the Chinese market, private enterprises often have no way and large state-owned enterprises and foreign capital to contend with, it needs more support and help. Breed has mentioned that selling Huiyuan is because he wants to be upstream. In the case of no other assistance, upstream can only be achieved by selling the downstream industries.　　At this time, Coca-Cola gave a very tempting price: 18 billion, obviously very attractive. We can find that in the HuiyuanFour times sold experience, in addition to DeLong is a private enterprise, the other several are foreign capital, Taiwan-funded enterprises, at this time, the state-owned enterprises in the background where? If all the government agencies, trade associations and state-owned enterprises that love national brands can reach their hands when Huiyuan needs help, presumably breed will not easily make the decision to sell the Huiyuan.　　To protect the national brand let it become "hundred years old shop", not only to encourage enterprises to do hundred years old shop, but also in the real development of a century-old shop in the big environment. Analysis of experts, the Ministry of Commerce banned Coca-Cola mergers and acquisitions, is to borrow the name of antitrust, the protection of national brands of the real. It is undeniable that this point of departure is worthy of support.　　However, the State protection of national brands can not be limited to the prohibition of acquisitions so simple, but from the expansion of financing channels, standardize the market competition order and so on to really help Huiyuan, to help other more struggling private enterprises. The high price of Coca-Cola made Huiyuan the native pig into a golden pig. Just, it is a beautiful bubble, the tentacles are broken.　　Breed had to return to reality.　　PostScript lost Huiyuan breed or entrepreneur? Breed once said, "Do business is really fun, you 40 years old feeling very good, 50 years old when feeling OK, 60 years old when you have to do, can you do 100 years old?" Return or not, and how to return? " This is a problem that has plagued many Chinese entrepreneurs, including breed.　　To become an entrepreneur, is it the only way to start a business, Yeh, and expand the industry? The answer is, of course, negative. At present, there are probably two ways for entrepreneurs to retreat: One is to find a suitable successor, whether it is a family member hereditary or a professional manager, varies from person to person. How to enjoy health in Fang Hongbo, Wang Shi's Yu-liang, Guanqiu in Ru Weiding, Keung in Yang. The second is to sell the enterprise set up, for transformation, such as robust founder Hebo, Ctrip founder of one of Shen.　　Whether they continue to be an industry or an investor is another matter. So, is breed like He Jian, as soon as possible to train successors, or from outside the introduction of good professional managers, executive options, and back behind the hidden background to enjoy a good old age? or like Hebo, in the enterprise at the peak of the Torrent Yong Retreat, for it to choose a good buyer, set up a lot of capital to be a carefree angel investors better?　　This actually goes back to the same topic: being an industrialist or an investor?　　Imprisoned Gu Junjun once said that no Kelon Gu Junjun can only be regarded as a three-stream entrepreneur, if Huiyuan was sold, breed also as an entrepreneur long shine in the media flash it?　　Perhaps the name is ephemeral for these entrepreneurs, but on the other hand, if wealth turns to breed, what's wrong with selling and not selling? In Guangdong, the United States Group head He Jian and the original robust Hebo is the representative of two industrialists and investors. The two Guangdong entrepreneurs also climbed the 1999-year list. Their businesses are all fromThe development of township enterprises, one in Foshan, the other in Zhongshan, are from the side of the regional enterprises to the national brand.　　Only later, the two chose a very different way of development: the United States in the He Jian led by the growth of hundreds of billions of sales of household appliances, and robust in the most beautiful time was sold to France Danone, Hebo away from the public view, is said to be doing a good job now.　　But the situation is quite different.　　Although for entrepreneurs, selling and not selling this is a personal choice problem, but for his hard to raise children, he also has his own responsibility and mission.　　Our suggestion is that breed do not necessarily have to sell Huiyuan, he can learn from He Jian, through the establishment of professional manager system, increase product innovation and marketing innovation ability, so that enterprises remain forever evergreen. It may be a long and long way to choose to be an industry, but it is also a great cause to fight for dignity and glory.　　Think that year, the development of China's household electrical appliances industry is highly prosperous, competition is escalating, rising costs, profit margin with Yixieqianli, but like the United States, Gree, Haier and other household electrical appliances enterprises eventually through a series of reforms and innovation, to achieve the brand time and again leap. Of course, whatever the breed will eventually make, we should give him the respect he deserves. After all, measuring and evaluating the correctness of a choice is not an emotional issue, but a matter of judging whether the decision-making process is scientific or not, it is not a moral issue, but a business problem related to the survival of the enterprise and the brand, not a simple personal value, or a complex national position. Just, we hope that China and even the world stage, showing more Chinese brands and entrepreneurs figure, they not only represent themselves, but also represent the nation and the country, they are not only among the world's richest list, but also in the world to tell one exciting story of China, the output of their own values.