Why do organizations love summer camps?

And by May, all kinds of summer camp are dizzying. This year's players, have Kai Tak, Australia and other study institutions, there are new Oriental, Global IELTS and other language training institutions, there are K-12 field of Longwen, Jie Rui, and even some public schools are involved. What is the magic of summer camp and can pry so many training institutions? Yesterday evening, Guangzhou New Oriental International Study tour released micro-blog, notice 9 travel to the United States, the shortage of tour line, at the same time gave an alternative circuit scheme. This is not uncommon, says one industry source--The hot summer camp routes will be emptied every March or April. New Oriental Tour official microblogging recently a "0 yuan Tour 18 days" prize forwarding activities, forwarding times 220,000, or even more than the total number of fans (180,000), which shows the fiery tour. In addition to the new Oriental, 2013 summer Camp market players are Kai Tak, Australia, Global IELTS, Longwen, Jie Rui, sincere education and many other institutions. According to incomplete statistics, the domestic winter camp to do more mature institutions, there are more than fifty or sixty. 2012, the domestic tour number of about 200,000, the market size that is 50~60 billion, an annual increase of more than 30%. Study Tour market is not small, why do we all love to do summer camp? "Summer Camp is the peak of the study, accounted for the big head every year," said an industry insider, taking the new Oriental tour as an example, last year about 13,000 customers, annual sales of 400 million yuan, of which 70% from the summer. Although the same is a summer camp, the attitude and play of various institutions, but different. Australia represents a model: the main business is to study abroad advisory services, have their own travel agents, have outbound travel qualifications, the whole journey is to do their own. The cost of this model is high, the study tour business itself can not make too much money, the purpose is more through the accumulation of users, and gradually into the Department of Foreign Studies. The other is the outsourcing model, is also the most common way: institutions, schools to organize students to participate in the whole process of outsourcing to qualified travel agencies, the two sides divided into, institutional schools accounted for the big head (often can get 70% or 80% of the profit). For training institutions, the study tour is a steady earn not compensate for the sale, as long as the recruit students, you can get the partition, the threshold is very low. Outsourcing models often have multiple homes, the service process is relatively uncontrollable, easy to create disputes. Many tour groups, and even set up a shopping link, into a pure tour. Studying abroad, the by-product of this "study abroad", is being accepted and spawned a huge market. Seemingly simple and profitable business, but may not be suitable for everyone to do-learn and think not long ago on the low-key dissolution of the good future tour companies. Is the study tour worth doing? What makes sense? Every organization may get a different answer. (Multi-Knowledge network Zhang)