Why does millet throw 300 million dollar investment Archie art?

Wen/Liu Millet for Chen prepared 1 billion U.S. dollars to have the first place: to the video first echelon of the love of Qi Yi and cool potato two sites. Close to the transaction of people revealed to me, which Baidu's wholly-owned love of Qi Yi, is the first to introduce a heavyweight shareholder, millet investment in the amount of about 300 million U.S. dollars, Archie Art's first major shareholder Baidu also added about the same level of investment. It is worth noting that the amount of 300 million dollars or so to invest in Archie Art, this is the establishment of millet four years, the largest amount of an investment. Why did you give Archie art? and Archie with the strategy of a different investment, millet or will be in the two-tier market to buy Youku stocks, the amount is expected to be in the tens of millions of dollars. Both deals will be formally announced in the near future. In the content constraints and radio and television supervision of the pressure of the storm, millet living room dream once twists. Now with Archie and Youku potato alliances, this let just Junlingzhuang said to use up to six months to make millet in the TV and box in the video end of the product changes Chen, with more emboldened. The content industry is in fact, the two investments in the Chen before the millet has been basically finalized. This October, Baidu Department ding Deer Central Plains and Lei Department of Beijing has been involved in this year's China policy film 2 billion of the increase, Baidu Department of Archie Art and the Lei Department of Millet's cooperation may have been premeditated. It is worth noting that the amount of 300 million dollars or so to invest in Archie Art, this is the establishment of millet four years, the largest amount of an investment. Why did you give Archie art? This from the previous Chen to join Millet, Millet chairman lei words revealed clues. He said that the entire content industry on millet TV, millet box, millet mobile phones, including millet tablets are a matter of vital importance. Otherwise, we work so good TV, but we are not rich enough, that consumer complaints is very large, so, solve the content problem has become the problem of millet imminent. Behind this, Millet's living room dream once twists. Millet box in just launched, had been due to the licensing issue by SARFT Emergency call, then find the license side CNTV alongside body back to the dead. It also hit a stolen muzzle. Last year and this year, millet has been Hunan TV, Youku potatoes, music, as the prosecution of infringement. For example, last year, Youku Potato Group to the Haidian District Court sued Millet box suspected of 10 repertoire infringement on demand, and asked the Millet box immediately stop the infringement, public apology, and compensation for 5.1 million yuan. Although the amount of compensation for these lawsuits is not large, it raises a serious problem for millet. If the millet box and TV did not support the content, it turned back to the traditional TV, market competition is weak. Especially in the video site pattern has been basically established, coupled with the radio and television departments issued a normative document on the issue of TV box strict regulation, millet without a first-line video site content support, it is difficult to make a difference in the box and TV, and the ecology of Millet is also difficult to run. Internet companies need to ensure that content is not violated on the basis of finding their own competitive points. Internet commentator Bo says Chen has a balance between the experience of the content and the two. InFind the right person responsible for the content, the huge amount of video content resources and internet TV license plate, became millet investment Archie Art and Youku potatoes important purpose. And in the back of the millet, there is a larger chess may be: Baidu is also interested in a stake in Millet, Millet shares Archie art, may just Baidu and millet alliances started a move. Video Department of Competition and intensified in the stake in Archie and Youku, Millet step acquired the most abundant video content, and the curve to obtain a license. From the licensing point of view, July 2012, Archie Arts and National Radio, Jiangsu Television and other joint establishment of the Galaxy Interconnection, and this year Youku also 50 million yuan to buy a license to the country's Guangdong side, curve to get a license. A stake in Archie Art and Youku, means that the millet in the license plate has a number of insurance, less detours. And from the video content resources, regardless of Archie Art and Youku, in the film and television industry chain in the downstream aspects of the layout speed is not slow. Archie Art in 2014 tyrants type of investment can be seen: 200 million yuan to buy comprehensive arts and 300 million yuan to invest in self-control. Archie 2015 Marketing Meeting also announced the four mega-net plays that are being toupai, including the "tomb-robbing notes" of the single episode 5 Million. Not long ago, Archie Arts and Chinese film Joint investment, the establishment of Huayi Archie Art film and Television company, the company aims to provide high-quality drama, comprehensive arts, such as rich and diverse internet content, and around the content of IP games, electric dealers and other all-round derivative development work. and Youku in 8 years of development, from video sites to applications and network video platform, from UGC, PGC to self-made content to set up this year, the unity of the film company, the goal is to get through the movie industry on the various value chain, with O2O ideas to build a multicultural entertainment ecosystem. After the stake in Archie and Youku, millet in the mobile Internet in the field of advantage and ranked the world's third mobile phone sales, will also give Archie Art and Youku bring no small dividends. The main body of the investment transaction is millet and Archie Arts, Millet will also be recommended in mobile Content Archie Arts priority support, after the completion of the transaction, Millet as a major shareholder of Archie Arts, but also very likely to Archie art into the ecological chain of millet. To millet nearly billion MIUI users, China first, the world's third largest mobile phone manufacturers influence, which will directly determine the pattern of mobile video market. In addition, another one of Millet's partner Youku Potato invested heavily from the Dutch copyright party exclusive won the "The Voice Kids (Good Voice teen edition)" program mode copyright, in the TV, this program will be in the Millet box, millet TV and other terminals exclusive broadcast, in exchange for millet investment in excellent soil, To ensure that the excellent soil in this transaction exposed. Finally formed a small amount of millet to comfort the good soil, cool cup millet situation. But at the same time, can imagine that, with the investment of millet, around the first echelon of Archie and Youku potatoes, from copyright resources to self-made content to a multiple-screen terminal layout and other areas of competition will become more intense. (Disclaimer: This article only represents the author's opinion, does not represent Sina's position.) ）