Why is it so easy?

Officials of YiXin today announced that by the end of July this year, the total number of YiXin users has exceeded 100 million, less than a year from August 19, 2003. One hundred million users have the threshold significance, which means that Yi Xin has passed its new life, the user relationship chain is gradually forming.

In the case of WeChat is already sitting on a large, easy letter to obtain such a result is not easy, but it is by no means accidental, it seems Mochizuki, at least for the following reasons.

First, the channel advantage

Yi Xin is the first cross-border cooperation between China Telecom and NetEase. Relying on the abundant resources of telecom channels and Internet portals, within 10 hours of launch, Yi Shun's registered users exceeded 1 million and jumped to the Apple App Store's free list Three, first in social software.

In addition to promoting voice messages and free text messages, E-mail has also taken a series of marketing measures such as free flow of traffic and campus network free calls to attract users and maintain good cooperation with Jingdong. In addition, Yi Xin is more games, shopping malls and other multiple channels force in the ninja must die and other popular games and dad where to go and other popular TV shows, everywhere easy to believe the shadow.

Second, the difference breakthrough

Despite the channel advantages of Netease's Internet genes and telecom, it is necessary to make some differentiated attempts to break through successfully in front of the behemoth.

Yi Xin great efforts in this regard, the launch of the ask, fight car race, Internet telephony (international roaming, telephone messages) and free sms and other functions, obvious differences in characteristics. In addition to the free international roaming calls, phone messages and free text messages brought by the advantages of their own telecommunication channels, it is particularly worth mentioning the differentiating functions of asking questions and carpooling.

Ask a question about the function, which is equivalent to a move with the LBS function moved into the easy to believe, ask inside, you can ask questions to all your friends, but also in the city where the nearby people to answer.

The recent introduction of the Yi Xun "car race family" is also such a differentiated attempt, Beijing, Shanghai and Hangzhou users can use this feature to issue carpool information corresponding to - "I have a car, willing to take one stroke" or "I No car, hoping to find someone with me. "

Although only opened in three cities at present, in just less than a week on the line, the "carpooling community" already has 120,000 users, successfully released more than 7,000 car-sharing routes and nearly 1,000 car-sharing routes in a single day.

Similar to the differentiating functions of "asking questions" and "carpooling families," while helping to promote trustworthy users, Xinyu also embodies the concept that Xinyi focuses on solving practical problems and socializing online from online to social products Ideas.

Third, the details of innovation

And Ali throws a semi-finished products from the beginning of the crazy hit the money Qiangqiang difference is that the letter is to do a serious product, which is not only reflected in the difference between the function of the letter, but also reflects some of the details of the innovation on.

Easy to trust the public number of the background can be directly set up more than 300 fans interact with large groups to facilitate the public readership between the exchange and sharing of personal feeling than the external micro-community effect to be direct. Easy letter in the chat group to set up upgrades also do not have such a lot of WeChat restrictions.

Another example is the easy letter to send voice in the circle of friends in the chat interface, double-click the blank space you can start recording, can be sent directly after the completion of ... ... despite the details of some of the innovations, but the mobile IM products have been basically stereotypes Under, the rest is the details of the competition.

According to statistics, an average of 3.25 mobile IM products are used simultaneously by each user. We look forward to having more mobile IM products as good as Xinyi and Momo, besides WeChat, adding a touch of color to mobile Internet life.