Why is it that most entrepreneurial ideas are useless?

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According to foreign media reports, perhaps because of the Facebook craze, perhaps the wrong idea conveyed by Hollywood films and mainstream media, many young people and aspiring entrepreneurs have long mistaken the idea of a creative venture as a foundation for success and huge wealth. People often say, "If I think of that idea, I will be the one who made it." ”

Those who have had entrepreneurial experience know that success and entrepreneurial ideas are not very related. Of course, good ideas are important, but they are not the foundation of a successful venture. The real entrepreneurial success comes from working hard, taking risks, and launching a new product or solution that is truly valuable to the customer.

Like what:

Instagram was initially just a sign in the application (BURBN), it is found that the use of photographic applications and gradually transformed into a photo application, and better than peers do;

Google was initially just a useful search engine, its platform only several so-called "free" products, but now this platform has become Google's huge profit source;

McDonald's grew up by making cheap, tasty burgers;

Starbucks offers quality coffee and a comfortable environment;

Dalby peers produce cheaper, better computers, and are faster.

With CEOs, investors and entrepreneurs, we find that many of the original ideas and ideas are untenable. Many enthusiastic entrepreneurs value the original idea too much, always thinking that a unique idea is the key to wealth creation. They are even very secretive about the idea to make sure they can grab the market, but in most cases these ideas are worthless.

What is more important than the idea is to find a reliable business model that can create value for customers, especially in relation to existing solutions. If the business model can withstand the test of the market during the incubation period, it will be very powerful. Very few companies have made a lot of money with their initial entrepreneurial ideas. Facebook, Apple, and Microsoft star companies have changed business models many times before determining the main business model.

When entrepreneurs ask us about their "one trick winning" idea, we usually give them the following advice:

Don't be afraid to share your ideas and ideas with others. Ideas are worthless, and the key depends on implementation. Experienced entrepreneurs, entrepreneurs, and investors will give you a lot of valuable advice. If your idea is a little bit interesting, someone will steal it. Then you have to do better than they do.

1. Do not continue to work behind closed doors to beautify your entrepreneurial ideas, directly facing your customers

Just go for it, practice it, test it, find a way, and you reap more value than the original idea.

2. Don't always stare at the "Far Away" thing

Find a solution to study how to create greater customer value, rather than always trying to solve the problem.

3. Differentiated competition

A product is difficult to meet everyone's needs. A differentiated product attracts customers with specific needs. Start-up enterprises relatively strong innovation ability, if it can meet the needs of relatively small customers, in the competition with a strong peer can occupy a place.

Turn your ideas into positive actions and create real customer value. You also have a chance to make a big career out of a good idea. (Compile: Key sensitive)