Why is the equity audience attracted by so many institutions?

March 14, the State Council for the first time to "carry out the private equity public financing pilot" into the "Government work Report", with the stock-raising as the representative of the Internet finance is again mentioned unprecedented heights.

Just the day before, the country's first batch of certification, the well-known stock-raising platform------raised equity held 2015 years of Jiangsu, Zhejiang and Shanghai region, the opening of the opening of the public interest in the roadshow. The Conference invited to include Ding Hui Investment, ping an venture, Han Capital, Dragon Capital, such as nearly 50 well-known VC, PE and other investment institutions, for the platform of the 5 from Beijing and Shanghai Innovation Project Roadshow to Do "matchmaker". Originally can only accommodate the meeting of 50 people, a sudden influx of Baiyu investors, continuous interaction more than 4 hours, set a stake in the public to raise the scale of the new record!

Why is the equity audience attracted by so many institutions? For investors who are "not short of money but only for good projects", which type of stake-raising projects do they prefer? As "a project, a capital" of the stock-raising platform should have what basic "quality"?

Science and technology innovation projects are more likely to be favored by investors

At this roadshow, the stock raising has introduced 5 public-funded projects, the difference is: good fruit many new stores, designed for the parents of elegant intelligent "watch", the country's first parents of drug-mediated robot, O2O women's light Luxury cocktail "Ann's Wine" and smart home "fog" and so on. All show a strong innovation and technology properties.

Among them, the smart wear equipment, "storm meter" and "medical protection robot" is particularly eye-catching, are mainly middle-aged and elderly market. "Violence meter" for the elderly to provide voice broadcast, heartbeat monitoring, emergency SOS and other functions in one of the smart wear equipment; "Drug-mediated robot" project is to provide "medication reminder + Care service" for the middle-aged and elderly chronic disease market, and has been enthusiastically sought after by investors, Many investors have asked to communicate with project sponsors offline after the roadshow. "Compared to the traditional shops, catering, and so on, we value the development potential, value-added technology innovation projects, can bring new ideas for the market, with a high growth space," Shanghai Ming Ze Asset Management Co., Ltd. General manager Zhao Zedong said.

"The Science and Technology Innovation Project which can promote the advancement of science and technology and human innovation is the key point of the future development of the equity stake," said Ms. Taixiaogong, the chief executive of the fund, saying, "At present, more than 80% of the projects on the stock-raising platform have distinct TMT attributes".

Reporter learned that at present, many of the domestic platform in order to improve the success rate of the project, often will be a number of mature production of science and technology products into the public, the public raised gradually into the pre-sale platform for products, from the public is to use the Internet to gather public power to support innovation. "We want to make a dream platform that encourages creativity and entrepreneurship, and we want to be the Internet investment and financing service provider that really helps the entrepreneurial team and the average investor," says Taixiaogong. ”

Insiders pointed out that the stock of equity and creative industries "natural close integration." In view of the current domestic angel investment and venture capital development is very limited. As an integral part of the multi-level capital market system construction, the construction of OTC market or Internet public platform is more easy to activate the investor's participation enthusiasm, and is beneficial to the perfection of "tower type" capital market. Taixiaogong stressed the importance of the Internet to the equity audience: "The use of the Internet transparent and efficient for small micro-enterprise financing services, is the development trend of equity, but also the development of the Internet financial trends!" ”

Investors value the professionalism of the platform and the ability of wind control

Public in China or "newborn", most of the domestic platform is to product for the return of the rights of the public, at present, the stock-raising platform only accounts for 20% of the total number of platforms and the size of the transaction, but the proportion of total social financing is increasing by 100%, the future stock market scale will be Chi other super large-scale market.

Zhang, deputy general manager of Baoxiang Holdings, said: "The stock is equivalent to let investment institutions and investors through the Internet to put the original line of equity private equity investment online, its risk and professional requirements and the traditional equity private placement is actually the same." Therefore, when we consider the platform, we mainly look at the professionalism of the platform and the control of risk. ”

He pointed out that for investors, the scientific nature of the platform's screening mechanism, the systematic assessment of risk and the ability to control it, as well as the in-depth understanding of the field of the project and the accurate prediction of the market prospect, is an important index to evaluate the pros and cons of a stock-raising platform. When the investor marks the project, it is also a comprehensive consideration of the platform service capability and professionalism.

In China, the first to put forward "progressive" concept of the green Orange is to raise the rights of the sister platform, the products and services in the rights and interests of the public platform for the market and user authentication after the quality of the project into the public equity platform. Such a practice is conducive to the accumulation of product data, grasp the market feedback, establish a system analysis, so as to a certain extent, reduce the risk of stock raising. This model has been widely accepted by the industry.

At the same time, the financing platform through the cooperation with the third party credit agencies, legal institutions, at the same time, with the help of the green Orange Public platform has a large number of user credit database, forming a set of effective credit control system, the project sponsors "Jump ticket" the potential risk to minimize.

It is understood that the on-line one year since the Green Tangerine has more than 2000 projects launched, the intention to raise the amount of 42.6 million, and set up the industry-leading open user data management system. The one-month-old stock-raising platform is submitted by more than 30 stock-raising projects, which fully highlights the high efficiency and transparency of the Internet and its large-scale characteristics. Today, three projects have been formally entered into the delivery period, and the target investment of the platform is more than 100 million yuan.