Why should I set the title tag

Summary: "Why to set title tag" Title tag is the title tag, a site may have hundreds of or even thousands of pages, then we need to define a separate title tag for these pages, rather than repeating the use of the default title.

"Why should I set the title tag?"

Title tag, which is a header tag, a website may have hundreds of or even thousands of pages, then we need to define a title tag separately for these pages, instead of using the default headings repeatedly. From the user experience point of view, a single title is not good for users to quickly understand the information on the page. And from the perspective of SEO optimization, it is obvious that repeated title is almost impossible to create a long tail keyword.

Of course, not to add title tags for each page can be, in the settings we need some small skills, so as to play the role of title tag.

"How to set the title tag"

First of all, in addition to the first page, no matter how the settings need to put your site name to the last side. Why home can be excepted, after all, we still want to suddenly their own site "brand effect", when others do not remember your site domain name or when your keyword rankings have not played a role, often we are searching your website name into your site. Other pages are the opposite, especially when it comes to product pages, where the site name can be completely ignored.

Everyone's Daily search should also have such experience, general search results related to strong and keyword matching results close to match, often the key words in front of the ranking will be compared. We set the principle of the main or follow the Baidu keyword search algorithm, which is also Baidu published search engine 2.0 mentioned keywords should be as far as possible to the left front.

The next is for different industries to set the title should also need flexible application, because we set the title is not only for the search engine is more explicit to users to understand the information you this page. To better illustrate the title tag Setup tips, here's an example:

"Title Tag Settings instance"

I am now responsible for the SEO optimization of our company mall, so I also talk about how I set this Mall product page title. We all know that generally related to OA or IT equipment products in Baidu search for a product model, basically return results are Zhongguancun, Pacific, IT168, bubble fear nets, Bathers and other large it sites, and even Amazon, Jingdong mall, shop 1th and other shopping sites. So it's very difficult to optimize a product to these sites.

First, Zhongguancun basically can not surpass, because Zhongguancun is and Baidu cooperation is called "Aladdin" project, many IT products are basically Zhongguancun ranked first, has been invited to participate in Zhongguancun a dealer training meeting, it is said that the project cost tens of millions, this is a digression.

The second is the brand's own paid advertising, and finally the above mentioned with the major IT sites not mentioned. In order not to let the article length too long, below we directly into the business!

First of all, I have added the title, description and keywords of SEO optimization to each product, as shown in the following picture:

Titel Label Setup Instance-1

For the Product detail page information, to do the title is the best. You have to let the user understand and can not let the search engine feel that you are cheating, then the title must be related to the subject, but remember must not accumulate the key.

Our detailed page of the mall is relatively single, the main product prices, product details, specifications parameters, transaction records and evaluation details. So for the details of the product page we can simply sketch out a reasonable title titles.

The first is the price of the product, this is the user is very concerned about, so must have the keyword "price", followed by the specification parameters, users will pay special attention to product parameters when purchasing products, so "parameters" also need to embed, and so on, there is a need to stay, do not need to add.

Titel Label Setup Instance-2

This title-setting method is also reflected in the Pacific, Tenkine and bubble. But their titles will generally be set up as forums, latest quotes, or "how" to ask questions. But they this kind of setting I will not take, one of our mall did not open a forum, two of our mall do not have a question and answer platform to do "How, good" this category. Personally feel that this not only cheating behavior also seriously affected the user experience. And the setting of the title should not be the same as these large platforms, their product detail page has what content on the corresponding to set, as far as possible and the topic related to it. After the final search of the product results, the following figure:

Title Tag setting Instance-3

We can see that the company's main push to optimize the product to Baidu second only after Zhongguancun, the previous mentioned Zhongguancun is basically beyond. So can arrange to Zhongguancun can also explain the way we set the title is more in line with Baidu search engine.

Need to pay special attention is, not simply set the title tag can make the keyword ranking by the front, this hope we don't misunderstand. In the middle of the product page settings and the weight of your site and so on a variety of optimization are inseparable, due to the length of the reasons, here is no longer one by one description, but please remember that the title tag once set down, do not easily change!

Originally is to put the three labels are written out, but see the title tag is written so much no longer elaborated in the article, the back of the small series will continue on keywords and description label write points of their own opinion, welcome to continue to pay attention to the next SEO blog.