Why the project is not effective

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Many of the planning to do a lot of topics, copywriting cooperated to do a lot of copywriting, but, finally achieved the effect is very general. We tend to see the whole project, but we can't see the flaws. If we do not have a project that works, it seems to prove that the work of our team is meaningless. Therefore, we must consider the significance of the topic and whether it is effective in doing a good job. Today, fully Aachen and everyone together to analyze the next planning project activities ineffective?

In general, the purpose of planning a special event is clear, because without it, it makes no sense for us to do the project. Second, we have to take into account what the event is expected to achieve, and no one is looking for a topic that is not required. Finally, we did a topic whether really achieved the original purpose, this is the feedback phase, often we found that the topic is in the end when the problem, so the initial preparation is very important. The results of the planning project activities are generally the following:

I. The purpose of the planning of the thematic activities is ambiguous.

As I said before, we have done a lot of topics such as two problems: 1th, no purpose, do not know why to do this topic, is the arrangement has been made, such a topic is generally not a point, because you have no purpose, do not know what effect to achieve, Naturally there is no standard to consider how the topic is done; 2nd, at the beginning of the first clear the purpose of their own topic, but, doing it lost the original purpose, out of the purpose of planning.

The point of view: When each team receives a mission, must have a good grip on a thematic topic, clearly know why to do this topic, to find out why to do this topic, at the same time, in the whole project planning process, must clearly understand to highlight the content, grasp the direction of the whole topic, can not deviate.

Second, the activity of pre-warm-up activities did not cooperate well.

In general, when we do the project, there will be a problem, it seems that they know to do this activity, but others are not clear about it, even after you do not know you have this activity. This is a problem that needs to be taken seriously. Because we do a project is to attract the attention of users, no one concerned about what it means to do?

Fully fully point of view: here need to talk about the warm-up activities of the thematic activities. It is not difficult to find that many large-scale activities have not been online before, will use a lot of media publicity, such as the need to do a 3.8 gynecological inspection activities, then, you can make some posters, distribution of the community home, activity rules and notices issued to the Community bulletin board, publicity bar, especially health clinics. Or use some of the news media to advertise, so that users will be really concerned about the activities.

Third, the promotion of the thematic activities did not give force.

The promotion of a special event can not be neglected. Generally after the release of the project, we will put the page on the site, the other things do not care about. If you don't promote it, how can anyone know about it? No one knows the activity clearly, so don't even think about the effect later.

Fully fully view: We are planning a special event out, the promotion staff must give the support of the Force, will be a very good campaign to promote, when you do not go out, then, you do not need to consider the effect is how. such as news promotion, micro-credit marketing, micro-blog marketing, forum promotion, QQ promotion, etc. are to be considered.

Iv. the late stage of the special event did not end well.

General Theme Event planning is the page, the page is done no one to manage, no one to consider this topic does not make any sense. In particular, some of the activities of the topic, basically after the holiday will be canceled, not to consider whether it makes sense. This down, will only lead to our site has a lot of topics, but do not know which topic to do well, which do the poor, there is no standard to measure.

Fully in view: If your topic of this activity according to the previous said implementation, then, an activity has been basically completed, and finally, you need to bring the activities to a good end. This is very few people to do, we suggest that you can refer to some of the public interest activities, will be timely to a good end of the article, sharing some Live Photos, video collection, at the same time to the media, the user description of the effects of marketing activities.

In fact, the results of the planning of the project may have a lot of problems, but the most basic is more than a few points, we are planning a special topic, we must train of thought clearly, otherwise deviated from purpose.

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