Will it be the next mo?

when Bruce Yang, its founder, had been chatting with 36 krypton guests.

Before we briefly introduced SOBRR this "anti-relationship precipitation" strangers dating applications, with its black, gold and the application of color matching, sobrr main theme is "Kicking" "bar" such as the scene. Recently, its founder Bruce Yang to 36 krypton chat, we know that it has been the IDG received 1.5 million dollars angel investment.

The biggest highlight of the application is 24 hours later, all relationships, and content will be automatically lifted, disappeared, and the lbs+tinder mechanism, only users at the same site can see the published pictures. If you feel particularly congenial words, users can actively retain good friend relationship, but it is "two-phase Yue" to be effective. In a sense, this kind of socializing is more hassle-free and easier.

This time, Bruce Yang came to China with SOBRR to enter the Chinese market, some of its characteristics let me think it has become the next "Mo" potential. In addition to the core of the above "anti-relationship chain precipitation", it has some unique places.

SOBRR in the product structure is actually more like a night Dianfeng Instagram superimposed Tinder, Snapchat the essence of the function (Snapchat and Instagram are the most active social products abroad), compared to the application from the camera, It does not involve "gender social" much in foreplay, but it is a light form of social interaction. Take a look at the above content, self-portrait does not occupy the mainstream, with excellent filter function, the content is generally rich in beauty, and the interaction is also commendable, lightly across the photo will automatically switch filters.

Bruce Yang said that in the early days, SOBRR will only do iOS, into China will only be the English version, the purpose is to seize the domestic number of high-end users, with the MO only iOS users a reason. And the current situation in the country is that Mo Mo Large user group has reduced the overall quality of the user, with its small social groups in the establishment of a stranger on the street is no longer easy, but the domestic strangers social also did not appear obvious order, now come in a "tall" spoilers are quite interesting.

Foreign, party can be said to be young people's just need, this is also sobrr so define the scene reason, but also did not have a like Mo mo such a single Big Stranger friend application, Tinder, OkCupid is used more. Since the advent of the SOBRR has been a lot of foreign media attention, which in the United States is not usually too much to see. Bruce believes that as young people use Facebook more and less, the social market will have many segments of the product to compete with them.