With the user's heart for the heart of the content is written rotten to the new

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September 1, 2nd, the new season in the third round of the Premier League, in addition to live video, live scores, live text, and other live broadcast, the major well-known sites also riveting enough strength, "eight, the Avatar," in the report after the game, from a more unique perspective interpretation of the competition, hoping to get more fans recognition and attention.

This kind of pictorial expression is more consistent with the "reading era"

It should be said that September 3, the major well-known websites in the Premier League report, more from the "integration of content" to the grassroots webmaster inspired by Sohu Sports, is also reproduced in the focus of translation of the game "Liverpool vs Arsenal players scoring" information, it used 27 players and the game screen, although the text sidebar with other media, But has fully played the information explosion "The Reading picture time" picture huge visual impact effect, to give users a different feeling-so the focus of the battle of the local media players scoring many sites will not miss, but more sites are entirely text (or simple text-matching graphics) in the form of simple reprint, by contrast, is obviously Sohu sports such a series of pictures show way to impress readers.

It is obvious that, from the site click rate alone, 27 "Use the picture to speak" Vivid page is far more than 1 pure text (or simple text matching problem) page hits-for Sohu sports, perhaps it does not care about the flow. But for the general grassroots site, such traffic is to be penny-pinching, "Han Xin will be soldiers, the more the more" well. If a piece of information more than 20 clicks, and many netizens like it, so accumulated, is the site a huge qualitative change.

From the Sohu series of photo reports, we can see, even if the "doctrine" reproduced content, to really arouse a better reader's curiosity, access to the user's identity and positive feedback, or even to achieve the end of the transaction, not copy or paste or simply change the title, change the keyword "false original" can be, It is important to think carefully about the different forms of performance content, as long as it can be more intuitive and vivid display of content, even if only the same content of different forms of display, it is different from the original content of the audience.

Even as long as the original author's permission, so that the original value of the same content of different forms of the present "copyright law" of the relevant provisions of the recognition-such as the TV series "Liang Jian", although adapted from the novel "Liang Jian", but after obtaining the adaptation of the novel author, the TV series "Liang Jian" and the novel "Liang Jian" , enjoy the same legal protection as the exclusive legal copyright.

And, so "show the same content through different representations" method, often can achieve remarkable propaganda effect. For example, who has not seen the growth of vegetables, soil home! Through the "Foreigners buy vegetables" picture as the beginning, through a series of vegetables growth micro-bo Live (micro-video, micro-images), "the most tidal farmers" Li Coyu "new pot of Old wine" "Micro bo selling vegetables" but caused a sensation, embarked on the CCTV stage is proof.

Some friends may query, so the report has a huge drawback, is that it occupies too much space, the text is very few, we are not Sohu sports, can not pay attention to SEO operations.

This is indeed true, but what must be seen is: first of all, from a negative point of view, in such a large web site to reprint the same report, your SEO skills are high, often also heroes; Secondly, from a positive point, SEO is not the whole site operation, if this has a better user experience, Then, we must sacrifice seo, as guoping seo said: "SEO is just one link, sometimes for the user experience, must do a lot of pictures to sacrifice seo."

September 3 The Premier League report on several well-known websites is not quite compared

In addition, after the September 3 Premier League report, Sohu Sports in the first half of the homepage also chasing "Arsenal double new (aid) to kill Liverpool" (Focus), "Van Persie alone to save Manchester United" (Focus star) Hot news, but in addition to chasing all the focus of the site, compared to other well-known sites, The report of Sohu Sports Premier League is a unique reporting perspective, make the story more in-depth, but also to catch the fans-apart from more focused on the Premier League characteristics of the "broken leg", but also from the country has become a competitive sports power in the minds of the Chinese people of that kind of deep "strong feelings", the comprehensive review of Asian foreign aid (but no Chinese The different performances of the Premier League have also captured the hearts of the fans, "don't write about these Asian players, look at the imbalance in the mind," so the Netizen comments is the best compliment.

The "Heart of the user's heart" report drew countless comments

As we all know, as soon as the game is over, the match scene, the result, the star performance is the numerous media scramble to report, becomes "writes the rotten content". But although Sohu sports these reports more just reprint, and it has a very high flow of well-known platform protection, it is reproduced in full compliance with the Baidu Lee said "from the user experience point of view, some of the reprint may not be worse than the original" standard, but it also faces how to reproduce information in a large number of sites to better reflect the core value of the site Each article captures the user's problem, but Sohu sports reports whether reproduced or original to seize this point-their success is the Secret of "the heart of the user" ("the Premier League of Asian players" is the article Sohu Sports own planning original).

We think that a little mouse, "copy collection pseudo original" can easily complete the content of the core values of the site, but the practice of Sohu sports makes us ponder. Because not only "copy collection pseudo original" kind of "what good whole what" method can not effectively form a unique style of website; and it means that our entire website operation strategy failure, because "even the most embodiment of your ' website core value ' content you are ' collection copy false original ', I do not believe you hair outside the chain, Website promotion will be dedicated to do well?

From the practice of Sohu Sports, "content is written rotten" no relationship, the key is whether you can "take the hearts of users", find the ingenuity of the "series of photo display" to show "by the various sites are competing reproduced the same content"; The key is whether you can "heart of the user", in "the content of the bad" find " The Premier League Asia player review, the Premier League break event, is a unique highlight and magnifies it in its own unique perspective.

If you can find it, congratulations, but it's not "good people", only always "to the heart of the user", and constantly find such an ingenious form of expression, and constantly find such a unique bright spot, constantly through their own unique perspective will enlarge it constantly, you can truly form their own unique web site narrative style.

And, as long as we find this unique content expression and uniqueness, then your unique website promotion marketing methods will also find-only in this way, your site SEO or other promotional methods this, the entire site will truly enter a content system and external promotion of the positive cycle of the good, Just as Matt Cutts the "Can crush" site on various occasions.

Of course, we are not Sohu sports, also do not have the ability as Sohu sports, must chase all the sites are concerned about the hot spots, we can not be comprehensive, as long as we go all out, our unique way of expression and unique content selling point to truly make their own brand, which will be our expectations of success

"The Revelation of Jewish wisdom" in the "ignore the short board" microblog, said: "The truly successful person, no matter in which field, no one is able to discover their own talent, and the talent fully bloom." Unfortunately, we are limited by the ' Cask theory ', most people will be a large part of the precious time to make up their own short plate, bucket theory suitable for organization, not suitable for personal growth, to play your gift, do not pay attention to the short board! "

Use your unique talent to discover the amazing secrets of the same field, and say it loudly, "Ignore the short board!" You know, this is the existence of many grassroots sites of significance and value is (this article by SEO Yunnan original starting, copyright, Wenzing, digital fingerprint: 1635c15873f2ea694610375e5e748bb169694405 reprint, please indicate the origin of the link form

http://www.gouyn12.com/wzyy/334.html).