Wong Ji-kee implanted "2 Meals on the tip of the tongue" accidental exposure

Absrtact: Occasion is a commonplace issue, with the tip of China's second-quarter debut, businesses on the sidelines have been eyeing. Occasion such as borrow knife, a little careless, will fall into the trap of occasion, in the final analysis is a sentence, occasion lack of the typhoon mouth, looking for

Occasion is a cliché, with the tip of China's second-quarter debut, businesses on the sidelines have been eyeing. Occasion such as borrow knife, a little careless, will fall into the trap of occasion, in the final analysis is a sentence, occasion lack of the typhoon mouth, find the right Typhoon mouth, occasion marketing success or failure of the key. Compared to those wool, Wang old Ji occasion Tip 2 of the marketing camp unique. Want to know how authentic Wang old Ji is through the four part of the successful occasion, as shown below.

Wong Ji-kee implanted "2 Meals on the tip of the tongue" accidental exposure

Tip 2 Since the beginning of the premiere, shop 1th "on the tongue of the United Nations", "on the tip of the Taobao" ... Most occasion also stay in the concept of a substitution, with the word game to occasion show some of the enterprise mentality of quick success. A small part is holding "stones", occasion no routine. Online marketing of the lack of creativity and the proliferation of marketers so that the line into enterprises do not dare to close blind wells, "stone hearing" become the general mentality of enterprises. We all understand the concept of occasion, but often in the implementation of the opposite end of the goal, the effect and KPI diverged.

In Friday, the tip of the tongue 2 just ushered in a big finale, the subject of three meals highly related to People's daily lives, hit the user's pain point. Never thought, at the end of the king old auspicious coincidence of photogenic. Borrow the college entrance examination a composition topic, reasonable, unexpected. The reason is that the 1.1-meter millet of the meals, are hard-won. Surprisingly, a close-up of Wanglaoji at the end. It is reported that the "meals" broadcast after the controversy, first why the choice in the Foxconn enterprise shooting, this time gave the king old Ji an exposure opportunity, is coincidence or inevitable? Worth pondering.

Combined Tip 2 Original team to create "balance"

In the new media era, people have said goodbye to the Top-down marketing approach, bottom-up production content is the mainstream. In the case of occasion Tip 2 is known only 2, one is the "tip of the dormitory on the noodle", and the other is Wanglaoji combined Tip 2 original team to push micro-documentary "balance." One reflects the life of college students, another broadcast immediately after a share of the trend to seek authentic spicy food. As of June 1, "balance" in the Archie Arts zone click on the play in a few days, has more than 2.41 million. Which one do you prefer, the bubble surface and the balance?

I wonder if I've seen "jobs" a while ago? One of my deepest words is: "We are not doing better than our competitors, we are doing differently than they do", "balance" compared to other occasion, it is profound creativity and resonance. By expounding the concept of taste and health, this paper tells about Chinese peculiar spicy culture and herbal tea culture. On the other hand, break through the traditional conventional occasion of other brands, filming the "Balance" micro-documentary, in a new way and positioning to tell a person to know but not attention to the balance of the reason.

Free authentic Gourmet tours under online recruiting

Who has the right to talk on the line? Whether it was last year's "Intension incident" by the plane newspaper caused by the network hot, or this year's article Liade "Monday see" the traditional media to do a set of Internet users speculation, enterprise marketing is stretched under the line of "bad do" and online "do not". O2O The concept of the line and line, which is heavier? and Wang Old Kat occasion Tip 2 line under the joint marketing, different from Suning two line combat, also not like the United States Group Group purchase site under the line of drainage, self-confidence more than some domineering.

Wanglaoji first in the official online announcement, authentic gourmet Tour recruit free to eat a group. Then in micro-BO micro-letter to "and Wanglaoji eat King meal" for the topic of continuous fermentation, within a few weeks to attract tens of thousands of people to participate in the line of the test to eat. O2O is the essence of connection, find the connection between consumers and merchants that line, O2O become a closed loop. Wanglaoji the line is authentic, the line of people attracted to the line, just to save the cost of passenger traffic. Linking the authentic line to marketing is enough to create a selling point for everyone's appetite.

Borrow 2 of the tip of the Tongue Hot Food Program "flavor"

Each person's understanding of occasion is different, occasion also has the difference of "focal" and "pot". Personalized content is a "partial eclipse" of netizens, personalized communication needs to attract the general public can mobilize the feelings. From the previous case, content differentiation is the focus of new media marketing. The so-called difference is not made out of nothing, but innovation in creation. In the hammer press conference, not to win or lose, seriously, it is Luo fat feelings, and in the occasion Tip 2 of the marketing, sincere, attentively, it is wanglaoji feelings.

In the Internet age, trust can produce value, like feelings. Tip of the Tongue 2 just closed, Wang Old Kat plowing, combined with Zhejiang Qianjiang Channel to create a gourmet program "flavor", in the third quarter of a total of 21 episodes, from the encounter of authentic, to authentic spicy and herbal tea culture balance, finally told the efficacy of medicinal homology. Authentic Wanglaoji will occasion tip 2 to the new field, thus continuing to tap 2 of the brand value with a high level of programming. Can "taste" surpass "Tip 2"?

Occasion Marketing if the same as other people, the same old set of used in today, at most just borrow someone else's shell, marketing no breakthrough, the biggest obstacle is the traditional marketing thinking. In the Wanglaoji of occasion marketing Four, there is an experience is that every brand is the media, every consumer for the brand to create content. Through experience to obtain word-of-mouth, so that authentic King Old Kat has a deeper mass base, on the other hand occasion 2, through the taste of the "authentic" this original tall concept spread more gimmick.