Word-of-mouth marketing should be done from the site itself to improve user experience and optimize product services

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Modern enterprise marketing means is a variety and complex, some enterprises even in the choice of marketing means will be moved confused do not know which is the most effective enterprise. From the conventional marketing to network marketing, the most important thing is that you want to promote the product concept can be spread out. Website marketing is also the case, whether it is the Forum blog marketing, or mail marketing, soft marketing or offline marketing, the purpose is to be their own site content or the site of the products provided by the service introduced to the target users, let them know their website, Learn that websites have the content they want to buy the products and the services they need. Therefore, the promotion of the website marketing activities must really affect the user's way of thinking and change the user's ideas so that they accept your site to achieve better results. This is why a lot of web site promotion has done a lot, various ways have tried, but there is no effect of the reasons. Because it does not change the user's ideas, maybe the user clicked on the site, but the idea has not changed, and did not feel that there is his needs, will naturally choose to leave, to promote the target group did not successfully convert to the site's users.

In many modes of communication, which way has the greatest impact on the recipient of information? The saying goes: Seeing is believing, and hearing is false. To some extent, it can be understood that face-to-face communication has the greatest effect on the recipient of information. Although it has now entered the information age, but the network of various ways of communication is actually a new face-to-face communication, through chat software, can text, voice, video communication, through the community forum discussion can be more interactive, compared to the telephone, fax and so on now spread way to further narrow the distance between people. Coupled with the fast and convenient network communication, people increasingly rely on network communication. and the network communication can also extend to the actual face-to-face under the line. This makes up for the lack of realism in network communication, which is too virtualized to liberalize. WEB2.0 era, Community marketing, blog marketing, Taobao, and so the success of a large extent is dependent on the users of the communication between the good word-of-mouth. The real use of experience and perspective has a great impact on the judgment and decision of the recipient of the information. Word-of-mouth Marketing has become a popular way for enterprises and websites, how to carry out Word-of-mouth marketing has become the key to the success of the site, especially relying on local market, the regional industry station.

Wine is not afraid of the alley deep, good word-of-mouth even if no search engine to promote traffic, the same can attract a large number of users, and the potential user groups into the possibility of the actual user will also increase. Webmaster Network admin5.com triumphantly believe that the site's Word-of-mouth marketing is a long-term accumulation, step-by-step process. If it is deliberately to guide users to instill the site Word-of-mouth, Word-of-mouth Marketing will only become Word-of-mouth MLM. Word-of-mouth Marketing to start from the perfect site itself, improve the user experience, optimize products and services, with self-improvement accumulated down the real good word-of-mouth will guide users to the site beneficial direction. Cultivate the feelings of users on the site, so that users have a good impression of the site and dependence. followed by the user and others on the website of the continuous spread of word-of-mouth, this spread of Word-of-mouth spread will bring long-term benefits to the site.

How to improve the user experience to optimize product services in the user generated praise of the sound of word-of-mouth marketing effect? Take the local industry portal analysis, because the industry station user group is single but the potential user group composition is more responsible, the user quantity numerous individual website user quantity and limited, in carries on the Word-of-mouth marketing needs to pay attention to many details. I think we can start from the following points.

Improve the friendliness of the website and simplify the registration process to attract more users

The friendliness of the website is an important part of the user experience. If a Web site interface complex, navigation cumbersome, the user came in can not find north, but also talk about what Word-of-mouth. In addition, the initial construction of the site must attract a large number of users, simplifying the registration process so that users quickly register is a good way to attract users. Some sites to set up some complex authentication code, or mail activation although in the user's audit played a role, but in the industry to attract users in the early registration procedures must be simple and fast.

Organize a variety of activities, feedback users

They will continue to support your site only if they have tasted the sweetness of the user. This reason believe stationmaster all understand. Therefore, the site must regularly hold a number of online and offline promotional activities, and through activities to repay users. Can be sent to small prizes, coupons, lottery, provide value-added services and other means.

Continuously improve the service of the website, improve the product satisfaction

Word of mouth marketing key also let the user really willing to accept the website. There is no forced infusion of something promotional. Then it became a pyramid scheme for brainwashing. Service up, the satisfaction of the product increased, the user's evaluation of the site will naturally be higher.

Site reviews and forum posts are critical to Word-of-mouth

We look at a product introduced on a website, will subconsciously to see the evaluation. Many purchases will be guided by other people's comments. Comments and forums are interactive interactions. To actively guide this exchange and interaction in the direction of healthy and orderly development, not to see negative information on the deletion. But to find negative information, positive guidance, to explain, and find the reasons to correct, only in order to effectively control the trend of Word-of-mouth.