Word-of-mouth on the website leading consumers

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Consumers living in the 2.0 era of consumption, before buying things by asking other consumers, now instead to the Internet for help, consulting the dominant right in the hands of consumers.

Formerly the ability of marketing staff to influence the vitality of the product, and now, customers usually compare the internet price, and then look at the site after the use of consumer comments, and then decide whether to buy products. In this era, the consumer is the company's second marketing staff.

Consumers more and more attention to participation, consumers through the use of products such as comments released, thus affecting the product sales of the consumer environment, known as Consumption 2.0. The marketing strategy of the 2.0 era includes the following content.

First, in the 2.0 era of consumption, the most basic strategy is to create a story. is to provide consumers with a story that can be rumored, this matter once spread out, then can effectively do the propaganda of the product. So the ability to create an interesting story has become the core competitiveness of today's marketing.

CESCO, a specialized pest control company known for its annoying questions on the internet and the ability to make smart comments, is a good example. For example, if someone had written on the internet, would it not be a problem to eat a cockroach? The general company thought it was a joke, so don't bother, but Cisco's attitude is different, his answer is: "Although the cockroach is a high-protein, but because of too many bacteria, so must be processed before the process to eat." "This response from Cisco has been a great success for netizens, and it has even produced something called" Cisco Humor ".

Second, the second strategy is to hit the home run without hitting the home plate. Before is ten people color consumer individuality, in consume 2.0 times, become one person ten colors. In this era, even the dedicated products of enthusiasts, as long as a variety of characteristics can set a high yield. South Korea's domestic internet shopping center Fun-shop Happy Shop, with a variety of unique specialist merchandise, among netizens, the legend that the store has very interesting products, due to the spread of Word-of-mouth, the store also accelerated growth.

Third, the online and offline connection, that is, the success of popular online content in the offline state of implementation, publishing house is a good example. There are more and more personal blogs with interesting and advisory value, and recently many publishers have edited the content of those blogs that are successful online. These books are called blog books and are popular with netizens.

Consumers who live in the 2.0 age of consumption have previously bought things by asking other consumers, and now turn to the Internet for help, and the power of consultation is already in the hands of consumers.