WP developer: Download 30,000 times only earn 100 yuan

It times Li Dong "Now WP system distribution platform are burning money to wait for tomorrow." "This hot summer, the Microsoft and Nokia-led WP system practitioners did not usher in the expected application and equipment outbreak, but it is a chill: the developer's meager income, the pipeline side of the money to maintain, advertisers do not want to invest." Many practitioners confused this section and WP between the "love", in the end should not continue? WP application platform to make money on the platform of WP mobile phone assistant, "Love Application" Liuliang told the IT Times reporter, although currently they have more than 2 million users, in the same market leading, but mention of profit, he reluctantly said, WP platform channel is not likely to be like the application of an Android platform such as sinks, Rely on the recommendation of advertising and other forms of money, because the WP system users are far from up, willing to pay to promote the developers and advertisers are very few, "brand advertisers basically do not invest in WP platform, do pay to promote or to hand tour manufacturers, such as Android on the dozens of large advertisers, but the WP system is still a single digit." "How bad is the profitability of WP's phone assistants compared to Android and iOS?" Liuliang to reporters to cite a practical example, "advertisers in the iOS platform to obtain a user's cost is 8~10 yuan, Android platform in 2.5 yuan, but in the WP platform only need 1.5 yuan." In other words, we help manufacturers to promote five or six users, only to earn others to promote 1 users of money. "In the event of a downward trend in pay promotion, such a small platform want to turn over the profit, really not easy," do the channel to achieve break-even is good, for us the best transformation, or to find a large company mergers or acquisitions, or their own transformation to do hand tour, otherwise it is difficult to survive. " "In addition to continue to wait and see," Burning money Tomorrow "left behind, there are opportunities for mergers and acquisitions of the lucky, but also a failure of the exit. A person familiar with the situation told reporters, such as "micro-crazy" mobile phone assistant to support the acquisition of Sohu, but the original 360 days to make investment WP application platform "love Box", its operating team has ushered in a hasty dissolution of the fate. The reporter noted that the current application assistant's website has not been able to open, and the software version has been delayed to see the update. 30,000 downloads to earn 100 yuan "now WP platform just up, some of the top quality applications are very few, it is a good opportunity to make money." "Like many developers, oranges hold the same idea, and after comparing the initial stages of Android and iOS, he wants to find the first bucket of gold on WP's emerging platform." But the truth is not so good. Orange told reporters that he developed the app "Good bookkeeping" was once recommended by Microsoft to the official mall home, one months of time there are about 30,000 of the download, but in exchange for the revenue can be ignored, "in the app built-in advertising plug-ins, but so long time down, advertising revenue even 100 yuan." "At the same time, paid users are very scarce, and he posted another paid version in the mall, although only a fee of 6 yuan, but now only a poor 3 people pay." Helpless, the orangeThe child had to choose to forcibly convert the paid user, "now the free version of the time limit, the expiration of only pay to continue to use." "For oranges, he can only take a chance and see how many users will be willing to pay." Domestic WP users only 7.2 million nialmedia and other foreign advertising plug-ins, but the source of advertising is also scarce, "backstage statistics down, 1000 times only 17 times is a successful display, background ads too few." "After a year of time, WP platform did not usher in too much turnaround, the market share is always hovering around 7%." From the third party platform OpenXLive Statistics report that as of June 30, 2013, the domestic WP equipment total of 7.2 million, is still a growing niche market. Meanwhile, the ad League is still on the sidelines. Reporter noted that the current domestic mobile advertising platform, there are many, such as rice, have not yet launched the corresponding advertising program for WP platform. Zhang He founder of the alliance, said, because the application of WP platform, developers are not active enough to wait until a certain accumulation will be launched after the relevant program, "advertisers rarely special requirements in the WP platform on the launch, we have not to do." ”